Marketing Specialist

Globalization Partners International; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a Global SEO/PPC Specialist to drive innovative search engine marketing strategies. This role involves developing and executing comprehensive SEO and PPC campaigns for a diverse clientele across various languages and markets. The ideal candidate will possess strong analytical skills and a passion for digital marketing, with a focus on optimizing performance and delivering measurable results. Join a dynamic team where your expertise in search engine optimization and pay-per-click advertising will play a crucial role in enhancing client visibility and engagement. If you thrive in a fast-paced environment and are eager to make an impact, this opportunity is for you!

Qualifications

• 3-4 years experience in SEO and PPC with strong written and verbal skills.
• Knowledge of multilingual SEO and search engine marketing.

Responsibilities

• Develop and implement SEO, SEM, and PPC campaigns for clients.
• Manage link building strategies and optimize PPC campaign components.

Skills

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Google AdWords

Google Analytics

Link Building

Multilingual SEO

Keyword Research

Digital Marketing

HTML

CSS

Education

Bachelor's degree in Information Technology

Bachelor's degree in Computer Science

Tools

SEOmoz

Bing

Yahoo

HubSpot

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

The ideal candidate will have at least 3-4 years of experience in Search Engine Optimization (SEO) and Pay Per Click (PPC) as well as strong written and verbal skills. The candidate should also be results-driven, task-oriented, and organized. The Global SEO/PPC Specialist will be responsible for developing, implementing, and launching SEO, SEM, Link Building, and PPC Campaigns for various clients in different languages and markets. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, SEOmoz, Bing, Yahoo, and other SEO Tools.

Duties:

• Implementation of Global SEM campaigns and Content strategies
• Implementation of organic SEO tasks including on-page and on-site optimization
• Manage link building strategy and high-quality backlinks campaigns
• Help create Multilingual SEO/PPC strategies for clients including extensive keyword research and analysis
• Manage and optimize Multilingual PPC campaign components including keyword strategy, geographic settings, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing campaigns and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword list
• Assist the content development team with content creation and blogging

Requirements:

• Strong written and communication skills in English
• Strong experience with Google AdWords and pay-per-click advertising
• Strong experience with Google Analytics
• Strong experience in Organic SEO (on-page and on-site optimization)
• Knowledge of Global Search Engines and Multilingual SEO in different languages
• Experience in multilingual keyword research and strategy
• Strong knowledge of search ranking criteria
• Solid experience with link building campaigns
• Knowledge of Social Media and Digital Marketing
• Knowledge of HTML and CSS
• Excellent verbal and written communication skills and ability to write technical documentation and blog posts
• Ability to manage details, overall flexibility, and efficient work habits
• HubSpot experience is preferred

Education/Experience:

• Bachelor's degree in Information Technology or Computer Science
• 3-4 years experience specializing in Search Engine Marketing and Optimization

Company Industry:

• Other

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Marketing Specialist
• Manufacturing