Marketing manager

Abroad Work; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative company is seeking a dedicated marketing executive to lead their marketing strategy and drive business goals. This role involves promoting the business to both operators and customers, managing marketing campaigns across key regions, and overseeing budget management and KPI reporting. You'll collaborate with various teams to create tailored content for the African market and establish a robust CRM program. If you're passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience in developing and executing marketing strategies.
• Strong understanding of B2B and B2C marketing dynamics.

Responsibilities

• Introduce and promote the business to operators and customers.
• Manage budgets and report on KPIs for marketing campaigns.

Skills

Marketing Strategy

B2B Marketing

B2C Marketing

Budget Management

KPI Reporting

CRM Programs

Collaboration

Job description

An experienced and devoted marketing executive is needed by our client to deliver the marketing strategy in support of the business goals. You'll be accountable for the following:

1. Introducing the business to operators (B2B).
2. Direct promotion of the business to customers (B2C).
3. Directing marketing campaigns in three important areas (RSA, Nigeria, Kenya).
4. Budget management and KPI reporting (social media KPI, affiliates, and B2C user base from acquisition, activation, retention, and CRM programs).
5. Establishing and maintaining a CRM program in collaboration with the main B2C team to handle the users of socialtournaments.com.
6. Providing logistics and order management assistance to the merchandising function.
7. Working collaboratively with the brand, content, and design teams to organize assets and produce content specifically for Africa.