Marketing Director

The Global Search Company; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to lead innovative product marketing strategies in the construction materials sector. This role involves strategic planning, market intelligence, and overseeing a high-performing marketing team. The ideal candidate will have extensive experience in product marketing and brand strategy, with a strong ability to communicate technical products effectively. Join this forward-thinking company and make a significant impact on market share and brand equity through your leadership and expertise.

Qualifications

• 8-10+ years of marketing experience in construction materials or industrial manufacturing.
• Proven track record in product marketing and brand strategy.

Responsibilities

• Lead product marketing initiatives and define go-to-market strategies.
• Collaborate with Product Development and Sales for alignment on market needs.

Skills

Product Marketing

Brand Strategy

Market Development

Stakeholder Management

Leadership

Cross-Functional Collaboration

Education

Degree in Marketing

Degree in Business

Degree in Engineering

MBA

Job description

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.

Key Responsibilities:

• Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
• Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
• Collaborate closely with Product Development, Sales, and Operations to ensure strong alignment between market needs and product innovation.
• Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making.
• Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
• Manage and develop a high-performing marketing team and agency partners.
• Monitor performance metrics and optimize strategies to maximize ROI.

Candidate Profile:

• 8–10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
• Demonstrated success in product marketing, brand strategy, and market development.
• Strong business acumen with the ability to communicate technical products in commercially compelling ways.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.