Company Overview
From the love of gym and community, SQUATWOLF, a premium gym wear brand, was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger.
SQUATWOLF.COM
Role Overview
We're looking for a highly creative and technically skilled Multimedia Content Creator to join the SQUATWOLF team. This role is perfect for a visual storyteller who lives and breathes content, capable of crafting engaging social videos and cinematic long-form stories that bring our brand to life. You'll play a key role in shaping how the world perceives SQUATWOLF across digital platforms, utilizing your editing skills, camera expertise, and awareness of visual trends—including AI-powered tools—to enhance our storytelling. If you know how to cut to the beat, capture energy in motion, and make every frame impactful, we want you on board.
Key Responsibilities
- Creating short-form social media content (Instagram Reels, TikTok, YouTube Shorts) and high-production long-form content (YouTube documentaries, brand films).
- Shooting and editing compelling content aligned with brand storytelling, from raw visuals to polished, platform-optimized assets.
- Adapting video content for various formats and platforms, ensuring optimal performance across dimensions, aspect ratios, and placements.
- Utilizing AI-powered creative tools to generate and refine video content (e.g., Midjourney for visuals, AI voiceovers, scriptwriting).
- Executing cinematic transitions, motion graphics, and story arcs to elevate content across digital and out-of-home media.
- Incorporating music, voiceovers, pacing, and effects to evoke emotional and energetic responses from audiences.
- Collaborating with marketing, performance, and brand teams to meet KPIs such as engagement, reach, conversions, and brand perception.
- Maintaining an organized video asset library for reusability and team access.
- Staying updated on visual trends, platform algorithms, and audience behaviors to produce relevant and impactful content.
Key Requirements
- Proven ability as a visual storyteller who creates attention-grabbing content.
- Ability to thrive in a fast-paced, creative environment, adapt to feedback, and manage multiple projects efficiently.
- Continuous exploration of new tools and techniques, especially in AI content creation.
- Strong proficiency in video editing software: Adobe Premiere Pro, Final Cut Pro, CapCut, After Effects.
- Experience in both short-form social media content and long-form YouTube videos.
- Familiarity with AI tools like Midjourney, Runway, or similar generative platforms.
- Solid filming skills with understanding of framing, lighting, and camera movement.
- Attention to detail, with the ability to cut precisely to music, create dynamic transitions, and ensure impactful visuals.