Digital Marketing Manager

Millennium Hotels and Resorts - MEA; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to spearhead its regional digital strategy. In this pivotal role, you will develop and implement innovative marketing strategies that drive direct bookings and enhance online visibility. Collaborating with internal teams and global digital agencies, you'll optimize campaigns across various channels, ensuring brand consistency and performance excellence. Your analytical skills will be crucial in monitoring KPIs and preparing actionable insights for leadership. If you are passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience in developing and implementing digital marketing strategies.
• Strong analytical skills to monitor and optimize performance metrics.

Responsibilities

• Lead the regional digital marketing strategy to drive direct bookings.
• Manage digital campaigns and optimize for performance across channels.

Skills

Digital Marketing Strategy

PPC Campaign Management

SEO Optimization

Data Analysis

Social Media Marketing

Content Management

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Tools

Google Analytics

SEO Tools (e.g., SEMrush, Moz)

PPC Platforms (e.g., Google Ads, Facebook Ads)

Job description

As the Digital Marketing Manager at Millennium Hotels & Resorts MEA, you will play a critical role in leading the regional digital strategy to drive direct bookings, grow brand.com contribution, and elevate online visibility across paid, owned, and earned channels. This role requires a balance of creative thinking and data-driven decision-making, working closely with internal teams and digital partners to deliver impactful results.

Key Job Responsibilities:

• Develop and implement the regional digital marketing strategy to support commercial goals and brand positioning.
• Manage and optimize always-on digital campaigns, including PPC, display, paid social, and metasearch.
• Lead planning and execution of digital campaigns for key seasonal and brand initiatives (e.g., Summer, Ramadan, Festive).
• Ensure localized execution of campaigns across markets while maintaining brand consistency.
• Oversee performance and content of the regional brand.com, focusing on user journey improvements and SEO.
• Coordinate with hotel and brand content teams to maintain and enhance hotel landing pages.
• Drive organic traffic growth through SEO strategies and on-site optimizations.
• Monitor and analyze key performance indicators (KPIs) such as ROI, conversions, traffic sources, CPC, CPA, and bounce rates.
• Prepare and present monthly performance reports and actionable insights to regional leadership.
• Use data insights to inform strategic decisions and campaign optimization.
• Collaborate with hotel commercial teams to align digital presence with brand standards and goals.
• Manage relationships with global digital agencies, including performance tracking, deliverables, and budget oversight.
• Ensure synergy between marketing, revenue management, and distribution strategies.
• Contribute to content calendar planning and execution, promoting strong brand storytelling across platforms.
• Oversee paid social strategy and execution in partnership with the social media team.
• Drive digital engagement and member acquisition for the MyMillennium loyalty program.
• Support personalized and targeted marketing initiatives across digital platforms to enhance customer retention.
• Operate in a safe and environmentally friendly manner to safeguard the health and safety of colleagues, as well as contribute to environmental conservation.
• Adhere to the company's environmental, health, and safety procedures and policies.