Social Media Content Creator & Growth Lead

Gentis; United Arab Emirates; On-site; AED 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a dynamic content creator who thrives in a fast-paced environment. This role involves building a powerful content machine, focusing on personal branding and growth strategies across platforms like TikTok, Instagram, and YouTube. The ideal candidate will have a proven history of growing accounts organically and creating viral content that resonates with audiences. Join a high-performance team in sunny Dubai where your creativity will have a significant impact, and you'll enjoy the freedom to innovate while driving engagement and brand awareness.

Benefits

Competitive Salary

Growth-Driven Bonuses

Creative Freedom

Impactful Work Environment

Opportunity to Build Personal Brand

Qualifications

• Proven track record of growing social media accounts organically.
• Strong understanding of content that drives engagement and virality.

Responsibilities

• Develop and execute content strategies across multiple platforms.
• Create and oversee engaging short-form videos and posts.

Skills

Content Creation

Social Media Strategy

Trend Analysis

Video Production

Performance Metrics Tracking

Paid Advertising

French Language

Personal Branding

Tools

TikTok

YouTube

Instagram Reels

LinkedIn

Job description

We're not looking for someone to just manage social media.

We're building a content machine and we need a real content killer to fuel it.

? If you:

• Wait to be told what to post
• Miss trends or post them late
• Haven't created content that gets traction
• Can't show metrics, growth, or proof of success

This isn't for you.

? But if you:

• Have grown accounts from 0 to 50K+ organically
• Think in hooks, headlines & scroll-stopping content
• Can turn one idea into a week of powerful posts
• Want to build something big in a high-performance team

Then let's talk.

What You'll Own:

• Full strategy & execution across LinkedIn, Instagram Reels, TikTok, and YouTube Shorts
• A content engine focused on personal branding + the growth story of Gentis & Wiggli
• Trend tracking + same-day implementation (speed > perfection)
• Coordinating the internal team (video editor, designer, copywriter, videographer)
• Writing or overseeing hooks, headlines, captions, and CTAs that turn views into followers
• Content performance reporting, analysis & iteration
• Creating 45 engaging short-form videos per week, per brand

What Success Looks Like:

• Sharp engagement growth across all platforms
• 23 viral videos per month
• Clear positioning of Stphanie as a visionary in HR & recruitment
• Organic inbound leads & daily buzz around our content
• Consistent publishing, strong creative direction, and results-first mindset

What You Bring:

• 24 years growing founder-led or company brand accounts
• French is absolutely mandatory - please if you don't speak French, do not apply
• You've taken at least one account from 0 to 50K+ and can prove it
• You've created viral content (including video & texts) and understand why it worked
• Strong knowledge of TikTok, Youtube, Reels, Shorts, LinkedIn
• You know how to lead creatives and ship content fast
• You must also know how to run paid ad campaigns and track performance metrics to optimize results
• Bonus: background in recruitment, entrepreneurship, or employer branding

What We're Not Looking For:

• Corporate marketers who only do strategy
• Designers or editors without growth instincts
• People who post to check boxes
• Followers we want a leader who takes ownership

How to Apply:

If you're serious, send:

• Your CV
• A portfolio or links to accounts you've grown or content you've created (don't skip this)

What You'll Get:

• Competitive salary + growth-driven bonuses
• Ownership, impact, and real creative freedom
• The chance to build your name while building ours
• A fast-paced, purpose-driven work environment in sunny Dubai ??