Growth Sales Lead - Retail - Global Business Solutions - MENA

TikTok; United Arab Emirates; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company seeks a dynamic Sales Lead to drive growth in the retail sector. This role involves leading a high-performing team, developing strategic sales initiatives, and fostering client relationships to enhance TikTok's advertising solutions. The ideal candidate will have a strong background in digital media sales and a passion for mentoring team members. Join a forward-thinking organization committed to creativity and diversity, where your contributions will shape the future of advertising in the MENA region.

Qualifications

• 5+ years in digital media sales with 2+ years leading teams.
• Strong leadership and communication skills required.

Responsibilities

• Lead a team focused on mid-market clients in retail.
• Develop and execute sales strategies aligned with business priorities.

Skills

Digital Media Sales

Business Development

Client Acquisition

Leadership

Communication

Organizational Skills

Data-Driven Decision Making

Digital Marketing

Performance Advertising

Brand-Building Strategies

Education

Bachelor's Degree in Business

MBA

Job description

Responsibilities

About the Team:
The Growth team at TikTok MENA plays a critical role in scaling the business across existing and emerging client segments. We partner closely with mid-market clients to drive measurable outcomes through innovative, data-driven marketing solutions. As we continue to expand, we are looking for a high-performing Sales Lead to drive growth across the Retail vertical.

As a Sales Lead for the Growth team, you will lead a team of Client partners focused on helping our advertisers grow on TikTok. You will guide the team, own strategic client relationships, and drive adoption of TikTok's ad solutions to help businesses achieve their goals on our platform.

Key Responsibilities:

1. Lead a high-performing team focused on growing a portfolio of mid-market clients in the retail industry.
2. Develop and execute a scalable go-to-market (GTM) and sales strategy for the retail vertical, aligned with TikTok's business priorities.
3. Provide coaching, mentorship, and career development support to direct reports to build a world-class team.
4. Partner cross-functionally with Marketing, Product, Operations, and Solutions teams to deliver tailored client solutions and scaled programs.
5. Identify market opportunities, client needs, and business trends to inform strategic initiatives.
6. Deliver compelling presentations and product education to drive client adoption of TikTok's advertising offerings.
7. Foster a culture of accountability, collaboration, experimentation, and innovation.
8. Maintain strong operational rigor, including accurate forecasting, pipeline management, and performance reporting.
9. Represent TikTok at industry events and client engagements to elevate brand presence and thought leadership in the retail industry.

Qualifications

Minimum qualifications:

• At least 5+ years of experience in digital media sales, business development, or client acquisition, including 2+ years leading sales teams.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong leadership, communication, and organizational skills, with a data-driven decision-making approach.
• Deep understanding of digital marketing, performance advertising, and brand-building strategies; thrives in fast-paced environments.
• Arabic and English language skills are required due to regional and business support needs.

Preferred qualifications:

• Experience in the retail vertical with a strong understanding of eCommerce trends across MENA.
• Familiarity with TikTok's advertising products and solutions is a plus.
• Bachelor's degree in Business, Marketing, or related field; MBA is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With offices worldwide, including Los Angeles, Singapore, New York City, London, and others, we foster a diverse and inclusive environment.

Why Join Us

At TikTok, we value creativity, innovation, and diversity. We aim to create value for communities and inspire joy. We believe in growth, resilience, and the power of a curious, humble, and impact-driven team. Join us to be part of something big!

Diversity & Inclusion

TikTok is committed to an inclusive workplace where all employees are valued for their unique perspectives. We celebrate diversity and strive to reflect the communities we serve worldwide.