Manager, Commercial Partnership Solutions - Global Business Marketing - METAP

TikTok; United Arab Emirates; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a creative and strategic individual to lead commercial partnerships in the METAP region. This role involves developing innovative marketing solutions and collaborating with cross-functional teams to drive revenue. Ideal candidates will have a strong background in digital marketing and media partnerships, with a knack for structuring complex deals. Join a diverse and innovative team committed to inspiring creativity and making a significant impact in a rapidly growing tech environment.

Qualifications

• Strong experience in digital marketing and media partnerships.
• Proven ability to influence and build relationships across teams.

Responsibilities

• Forge partnerships across User Operations and Business Development.
• Develop content-led solutions tied to cultural moments.

Skills

Digital Marketing

Media Partnerships

Creative Conceptualization

Relationship Building

Understanding of IP and Licensing

Proficiency in Arabic

Job description

Responsibilities

Great brands don't just want to be on TikTok—they want to be with TikTok. The Commercial Partnership Solutions (CPS) team exists to make this happen in a meaningful way.

We bring together the best of TikTok's content opportunities, allowing brands to authentically participate in culture-shaping moments that drive deeper marketing effectiveness. Our work delivers reputational wins for TikTok and sets a benchmark for the wider industry.

Sitting at the intersection of content and commercialization, CPS acts as a bridge between the user side (content programming, editorial, creators) and the sales side of TikTok. We build partnerships that enable brands to be at the heart of cultural and seasonal moments for their audiences.

This role focuses on concepting and creating commercial partnership programs and projects that drive incremental revenue for the business. These are complex creative initiatives involving extensive cross-functional collaboration with both internal and external stakeholders, including clients.

We are looking for a creative, strategic, and entrepreneurial individual with strong commercial acumen who can lead the development of bespoke and scaled partnership opportunities across the METAP region. Experience in structuring complex deals involving IP and rights is essential.

Key Responsibilities:

1. Forge partnerships across User Operations (content programming, editorial, creator teams), Business Development, Product, Marketing, Sales, and Research to unlock strategic and innovative content solutions for TikTok advertisers in METAP.
2. Work with the user side to develop content-led solutions tied to seasonal moments, cultural tent poles, LIVE opportunities, and editorial sponsorships.
3. Partner closely with sales to understand business priorities and develop strategic monetization opportunities tailored to client needs.
4. Collaborate with Business Marketing to educate the market at scale and drive awareness of partnership opportunities.

Qualifications

Minimum Qualifications:

• Strong experience in digital marketing, media partnerships, or branded content.
• Highly collaborative with the ability to influence and build relationships across cross-functional teams.
• Creative mindset with the ability to conceptualize innovative marketing solutions.
• Deep understanding of the creative production process and technical requirements and TikTok's branding and ad products.
• Proven experience structuring complex deals involving IP, content rights, or licensing.

Preferred qualifications:

• Experience in a fast-paced, high-growth environment; entrepreneurial spirit.
• Familiarity with the media planning and buying process.
• Proficiency in Arabic is a strong advantage, given the key markets supported by this role.
• Ability to work independently, prioritize across multiple stakeholders, and drive projects to completion.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover, and connect. Our diverse teams create value for communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.

We embrace challenges as opportunities to learn and innovate, fostering an Always Day 1 mindset to achieve breakthroughs. Join us to create and grow together—possibilities are limitless.

Diversity & Inclusion

TikTok is committed to creating an inclusive environment where employees are valued for their skills, experiences, and perspectives. Our platform connects people worldwide, and our workplace reflects this diversity. We celebrate diverse voices and aim to create a space that reflects the communities we serve. We are passionate about this mission and hope you are too.