Loyalty Manager

PayTech Nexus Ltd; Abu Dhabi; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in the financial sector is seeking an AVP for Loyalty & Partnerships. The role involves configuring loyalty campaigns, monitoring financial performance, optimizing costs, and enhancing user experience. Ideal candidates will have a strong background in finance and experience with loyalty management systems.

Qualifications

• 3-5 years in banking/financial industry with strong financial and technical skills.

Responsibilities

• Setup and implement loyalty campaign configurations and testing.
• Monitor financial performance and evaluate loyalty costs monthly.
• Enhance user experience related to loyalty programs.

Skills

Financial Analysis

User Experience Enhancement

Cost Optimization

Education

Bachelor’s/Master’s in business, IT, finance, banking

Tools

Collinson XLS

Job description

Reporting line:

AVP, Loyalty & Partnerships

Job Purpose

• Campaign configuration and testing: Setup and implementation of product-specific parameter updates, documentation of system changes for BAU spending, acquisition, and testing.
• Financial impact monitoring: Monitor rewards costs against projections and previous periods to assess engagement and profitability.
• Cost optimization review: Conduct monthly evaluations of costs versus spend and acquisition targets, highlighting areas of concern for ROI.
• Card-specific engagement: Drive category-wise spend outcomes for loyalty propositions on specific cards to maximize participation.
• User experience enhancement: Review and improve UI/UX aligned with new card CVPs, manage theme-based games and tactical rewards boosters for in-app engagement.
• Documentation and audit: Maintain records of system changes, test results, sign-offs, and migration setups.

Core Responsibilities

• Campaign configuration, testing, and system setup for loyalty programs.
• Develop and execute end-to-end testing strategies and test cases for new campaign components.
• Present test strategies for approval before go-live.
• Monitor financial performance of loyalty programs, compare against business case metrics, and forecast budgets.

Cost Optimization and ROI Monitoring

• Evaluate loyalty costs monthly, identify optimization opportunities, and monitor rewards ROI.
• Implement engagement strategies aligned with product owners to drive category spend and customer participation.
• Collaborate with digital and marketing teams to ensure successful communication and customer behavior influence.

User Experience Enhancement

• Review and improve user experience related to loyalty programs, including dynamic redemptions and card-specific gamification strategies.
• Present tailored redemption options based on customer segments and card types.

Documentation and Audit

• Maintain detailed records of system changes, migration mapping, test evidence, and post-go-live performance.
• Conduct audits to ensure program functionality and compliance with standards and policies.

Key Performance Indicators

• Timely, error-free campaign setup.
• Achievement of business case metrics and ROI targets.
• Cost reductions without compromising customer satisfaction.
• Category-driven engagement success.

Qualifications, Experience, Skills, and Competencies

Threshold Qualifications: Bachelor’s/Master’s in business, IT, finance, banking, or related; experience with loyalty management systems like Collinson XLS; understanding of card business and enterprise products.

Experience: 3-5 years in banking/financial industry with strong financial and technical skills.