Digital Marketing Specialist

Power and Sun Solar Equipments Trading L.L.C; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading company in the renewable energy sector is looking for a skilled Digital Marketing Specialist to enhance their online presence. The role involves developing comprehensive marketing strategies, managing PPC campaigns, and analyzing performance data. The ideal candidate will have experience in B2B marketing and a strong understanding of digital tools.

Qualifications

• At least 3 years of hands-on experience in digital marketing.
• Strong knowledge of Google Ads and SEO tools.

Responsibilities

• Develop and implement digital marketing strategies across various platforms.
• Analyze website traffic and campaign performance to optimize results.

Skills

Digital Marketing

SEO

PPC

Google Ads

Analytics

Content Marketing

Email Marketing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Analytics

Meta Business Suite

Ahrefs

SEMrush

Mailchimp

Zoho Campaigns

WordPress

Zoho CRM

Job description

Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to develop and execute comprehensive digital marketing strategies. The role involves managing campaigns across various platforms, analyzing performance data, and collaborating with internal and external teams to enhance our online presence.

1. Develop and implement digital marketing strategies across SEO, SEM, email, social media, and content marketing.
2. Plan and manage PPC campaigns on Google Ads, LinkedIn, Meta, and other platforms.
3. Manage and grow Powernsun’s online presence through engaging content on LinkedIn, Facebook, Instagram, YouTube, etc.
4. Analyze website traffic, campaign performance, and conversion data to optimize results.
5. Coordinate with teams and agencies to develop landing pages, promotional materials, and email campaigns.
6. Apply SEO best practices and monitor keyword rankings and organic growth.
7. Track KPIs, generate reports, and present insights to leadership.
8. Stay updated on digital marketing trends and emerging technologies.
9. Support digital aspects of product launches, exhibitions, webinars, and events.
10. Manage CRM marketing automation flows and platform integrations (Zoho, HubSpot).

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of hands-on experience in digital marketing, preferably in B2B or renewable energy sectors.
• Strong knowledge of Google Ads, Google Analytics, Meta Business Suite, SEO tools (Ahrefs, SEMrush, etc.).
• Experience with email marketing platforms like Mailchimp and Zoho Campaigns.
• Proficiency with CMS platforms such as WordPress.
• Familiarity with CRM systems, especially Zoho CRM.
• Excellent analytical skills with the ability to convert data into actionable insights.
• Strong written and verbal communication skills in English.
• Ability to manage multiple projects and meet deadlines effectively.