GroupM : Digital Director- Dubai Dubai, United Arab Emirates

Group M Worldwide Inc.; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading media investment company is seeking a Digital Director to optimize its digital presence across all channels. This strategic leadership role involves developing innovative digital strategies, managing a team, and driving brand engagement and revenue growth. Ideal candidates will have extensive experience in digital marketing and a strong understanding of analytics.

Benefits

Global connectivity opportunities

Employee development programs

Qualifications

• 7-10+ years in digital marketing, content marketing, or social media management.
• Proven success in developing and executing digital strategies.
• Strong leadership and team management skills.

Responsibilities

• Develop and implement comprehensive digital strategies aligning with company goals.
• Define KPIs and establish measurable goals for digital initiatives.
• Manage social media accounts to ensure consistent brand messaging.

Skills

Digital Marketing

Content Marketing

Social Media Management

Leadership

Communication

Digital Analytics

Job description

GroupM is WPP’s media investment group and the world’s leading media investment company, responsible for over $60 billion in annual media investment, as measured by COMvergence. Through its global agencies—Mindshare, Wavemaker, EssenceMediacom, and m, as well as cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions—GroupM leverages global scale, expertise, and innovation to deliver value for clients worldwide. Discover more at www.groupm.com.

Role Summary and Impact

The Digital Director is a strategic leadership role responsible for overseeing and optimizing the company's digital presence across all content and social media channels. This role is key to driving brand awareness, engagement, lead generation, and revenue growth. The Digital Director will lead a team of content and social media professionals, developing and executing innovative digital strategies aligned with marketing and business objectives. This individual should be data-driven, with a deep understanding of digital marketing trends, content creation, social media platforms, and analytics. Responsibilities include:

1. Developing and implementing comprehensive digital strategies that align with company goals.
2. Defining KPIs and establishing measurable goals for digital content and social media initiatives.
3. Staying updated on digital marketing trends, technologies, and best practices, proactively seeking innovation.
4. Conducting competitive analysis to identify opportunities and threats.
5. Presenting digital strategies and performance updates to senior management.
6. Overseeing content calendar development to support marketing campaigns.
7. Ensuring content quality, engagement, and optimization for SEO and social platforms.
8. Collaborating with marketing teams (SEO, paid media) for a cohesive digital presence.
9. Creating various content formats including blogs, videos, infographics, and social updates.
10. Generating regular digital performance reports with insights and recommendations.
11. Using data to inform content strategies and campaign optimizations.
12. Managing social media accounts to ensure consistent brand messaging and audience engagement.
13. Assisting in crisis communication and reputation management as needed.

Skills and Experience

1. 7-10+ years in digital marketing, content marketing, or social media management.
2. Proven success in developing and executing digital strategies.
3. Strong leadership and team management skills.
4. Excellent communication, presentation, and interpersonal skills.
5. Deep understanding of digital analytics and reporting.
6. Up-to-date with market trends, customer demographics, and digital innovations.

At GroupM, our culture and our people are our strength. We value:

• Be Extraordinary: Lead collectively to inspire transformational creativity.
• Create an Open Environment: Balance people and client experiences by fostering trust.
• Lead Optimistically: Champion growth and development to energize the enterprise.

Life at GroupM & Benefits

We invest in our employees to help them excel and grow, offering opportunities to connect globally, pursue passions, and participate in various resource groups and events. We are committed to responsible media investment and employee development.

For more information, read our Privacy Notice. We thank all applicants; only those selected for an interview will be contacted.