Senior Manager Regional Marketing

Exinity; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

A leading company in the financial sector is seeking a Senior Manager Regional Marketing to spearhead marketing strategies across the MENA region, particularly in the UAE. This role demands a blend of commercial acumen and creativity, focusing on client acquisition and onboarding optimization. The ideal candidate will have a strong background in digital marketing and a proven track record of delivering measurable business impact. Fluency in Arabic and English is essential for effective communication and stakeholder management.

Qualifications

• Proven experience in regional or digital marketing focused on MENA.
• Strong knowledge of UAE market and digital marketing strategies.

Responsibilities

• Design and implement targeted marketing plans for the MENA region.
• Ensure marketing initiatives contribute to commercial goals.
• Optimize the client onboarding journey using data insights.

Skills

Digital Marketing

Commercial Mindset

Cross-Functional Collaboration

Analytical Skills

Communication

Education

BA degree or equivalent professional experience

Job description

Senior Manager Regional Marketing Exinity

We are seeking a strategic and commercially minded Senior Manager Regional Marketing to lead our marketing efforts across the MENA region, with a particular focus on the UAE. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities:

Regional Strategy & Execution: Design and implement targeted marketing plans for the MENA region, tailored to local customer needs and preferences particularly in the UAE while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share.

Commercial Focus: Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.

Onboarding Funnel Optimization: Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.

Cross-Functional Collaboration: Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.

Regional Advocacy: Act as the internal champion for the MENA region, providing recommendations, and updates to leadership and internal teams. You ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region

Desired Candidate Profile

Proven experience in a regional or digital marketing role focused on the MENA region, with strong knowledge of the UAE market.

Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization.

Commercial mindset, with a strong track record of delivering measurable business impact through marketing.

Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals.

Analytical approach with experience using data and insights to guide strategy and improve performance.

Excellent communication and stakeholder management skills.

Fluency in Arabic and English (written and spoken) is essential.

Qualification (BA degree or equivalent professional experience).

Working experience within a Brokerage environment.

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]