Senior Marketing Manager

Accor

Dubai

AED 400,000 - 600,000

Job description

Company Description

We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.

To proactively manage a strong online presence of the property based website on all major search engines.
To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
To protect the hotels brand standards in all online presence and to follow the hotel web policies
Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
Manage all e-marketing databases
Explore all online marketing and affiliate opportunities for all hotel segments
Manage hotel website CRM and promotional activity
Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
Conduct website audits and research online market intelligence
Manage email marketing campaigns and direct promotional activity to customers online
Web links with associated events or activities occurring in the regions
To facilitate e-marketing and direct marketing initiatives through Social Media.
Gather and analyze intelligence on markets' threats and opportunities.
Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
Stimulate support and development of the online strategy within the hotel.
Additional tasks as necessary depending on business needs

Qualifications

Digital Marketing savvy.
Good communication skills.
Good English language skills.
Comfortable working with photo-editing software
Familiarity with Google Analytics or other web analytics tools and metrics.