Program Manager

6thStreet.com; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in the fashion and lifestyle sector is seeking a Program Manager to drive phygital store experiences across the GCC. The role involves strategic consulting, project management, and enhancing customer experiences through digital integration. The ideal candidate will collaborate with cross-functional teams to achieve business objectives and ensure operational excellence in retail environments.

Benefits

Company employee discounts

Medical & health insurance

Collaborative work environment

Good vibes work culture

Qualifications

• Must have a consulting background and solution-oriented mindset.
• Strong oral and communication skills in English; Arabic is a plus.

Responsibilities

• Lead project management for phygital store initiatives.
• Oversee retail operations, ensuring inventory and pricing consistency.
• Champion customer-centric approach for omnichannel experience.

Skills

Consulting background

Organizational skills

Analytical mindset

Communication skills

Creative thinking

Job description

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer’s, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first Phygital Store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Overview of the Role:

As the Program Manager, you will be the strategic driver and project management lead for launching and optimizing phygital store experiences across key GCC markets. This role demands a consultative approach with a solution-oriented mindset, seamlessly integrating physical retail with digital innovation to deliver exceptional customer experiences and achieve business objectives.

You will report to the Country Manager and collaborate with cross-functional teams including retail operations, marketing, digital, and customer experience to bring the phygital vision to life.

Key Responsibilities:

1. Strategic Consulting & Project Management:

• Lead the end-to-end project management of phygital store initiatives, including conceptualization, planning, execution, and evaluation.
• Act as a trusted advisor to internal stakeholders, offering strategic solutions to enhance in-store digital integration.
• Develop and implement project roadmaps, ensuring timely delivery and alignment with business goals.
• Establish KPIs for monitoring performance and driving continuous improvement.
• Conduct market analysis and competitive benchmarking to guide phygital strategy.

2. Retail Operations Excellence:

• Oversee commercial planning, ensuring inventory management, merchandising, and stock availability are optimized.
• Ensure pricing consistency to drive revenue growth while managing profitability margins.
• Implement Standard Operating Procedures (SOPs) to ensure operational compliance and high standards in store execution.
• Drive operational efficiency by integrating digital tools for seamless store management.
• Measure store staff efficiencies and monitor with proper KPI’s and feedback mechanism
• Ensure proper execution in each outlet from sourcing to supply chain, inventory management, retail execution (merchandising, pricing, stock, category management) in line with the corporate strategy
• Ensure proper execution at store level in every single asset to ensure stock availability, range, space and displays in line with category strategy and customer profile
• Ensure pricing consistency to generate higher revenue while managing mix margin in-line with budgets
• Oversee the sourcing and operations activities of Retail business at Dubai Holding Entertainment across all the assets of the company
• Execute the strategy set to achieve targets related to revenue, profit and customers satisfaction.

3. Customer Experience & Brand Activation:

• Champion a customer-centric approach, enhancing in-store and digital touchpoints for an omnichannel experience.
• Collaborate with larger group marketing teams to execute in-store activations.
• Ensure brand representation aligns with the business’s vision, enhancing customer engagement through interactive digital experiences.
• Set clear, ambitious targets for all marketing activities, monitor performance, and adapt plans based on insights. Collaborate to gather insights and refine strategies for effective marketing and branding of new and existing products.

4. Digital Integration & Innovation:

• Define and execute the phygital strategy, blending e-commerce, digital marketing, and physical retail.
• Collaborate with e-commerce teams to ensure brand awareness and traffic generation to online platforms. Coordinate for digital campaigns on owned/internal 1P loyalty database or pay per click performance marketing on 3P database/top channels like Google, Meta, TikTok that resonate with the GCC demographic.
• Utilize data analytics to track customer behavior, optimize store layouts, and improve digital engagement strategies.

5. Stakeholder Management & Collaboration:

• Liaise with internal teams and external partners, ensuring smooth communication and project alignment.
• Develop creative briefs and manage relationships with agencies and brand HQs for marketing and digital activations.
• Coordinate with retail teams to align store operations with digital objectives, creating a holistic customer journey.

6. Drive sales, maximize profit and Business Steering:

• Develop and execute strategic plans to achieve top-line growth and bottom-line profitability
• Drive the retail agenda in line with commercial priorities, taking a fully integrated cross-functional view to secure the long-term business direction of the markets and contributing insights in order to secure the overall performance of the business
• Contributes to the Business overall direction, business plan process, business transformation and change agenda, with the core Leadership team

Required Skills

• Consulting background/ Solutioning mindset
• Ability to navigate through complex systems and multiple stakeholders
• Must be organized, thorough, with a great ability to multi-task
• Be flexible, collaborative, and organized
• Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
• Demonstrate creativity and outside the box thinking
• Have a great knowledge of the GCC market and competitive landscape to influence
• Be proactive, efficient and know how to multi-task
• Be solution oriented
• Strong oral & communication skills in English – Arabic is a plus

Benefits:

• Full-time role
• Competitive salary
• Company employee discounts across all brands
• Medical & health insurance
• Collaborative work environment
• Good vibes work culture.