Head of Planning and Strategy, Digital Retail Media

Carter Murray; United Arab Emirates; On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative media agency is on the lookout for a visionary Head of Planning and Strategy for Digital Retail Media. This senior leadership role involves crafting comprehensive strategies, managing significant advertising budgets, and driving business success through creative retail media solutions. The ideal candidate will have extensive experience in digital retail media, a strong analytical mindset, and the ability to collaborate effectively across teams. Join an exciting opportunity to shape the future of retail media and make a substantial impact in a dynamic environment.

Qualifications

• 8+ years of experience in digital retail media strategy and planning.
• Proven track record of driving ROI and achieving business goals.

Responsibilities

• Develop and implement digital retail media strategies across platforms.
• Analyze performance metrics and provide actionable insights.

Skills

Digital Retail Media Strategy

Data Analysis

Performance Optimization

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing

Master's Degree (MBA or MS in Marketing)

Tools

Excel

SQL

Tableau

Job description

Carter Murray is excited to be working on a Head of Planning and Strategy, Digital Retail Media position with a regional media agency.

Our client is seeking an experienced and visionary Head of Planning and Strategy to lead their Digital Retail Media initiatives. This senior leadership position will be responsible for developing comprehensive strategies across major retail media platforms, managing substantial advertising budgets, and driving measurable business outcomes through innovative approaches to retail media.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive digital retail media strategies across major platforms
• Establish clear KPIs and performance benchmarks for all initiatives
• Driving innovation in retail media approaches to maintain competitive advantage

Performance Analysis & Optimization

• Analyze conversion rates, click-through rates, and A/B testing results
• Provide actionable insights and recommendations based on data analysis
• Continuously optimize campaigns to improve performance metrics

Cross-Functional Collaboration

• Partner with marketing, sales, and product teams to align strategies
• Negotiate favorable contracts with retail media partners
• Present strategic recommendations to senior leadership

Key Requirements

Education & Experience

• Bachelor's degree in marketing, advertising, or related field required
• Master's degree (MBA or MS in Marketing) strongly preferred
• 8+ years of progressive experience in digital retail media strategy and planning
• Proven track record of driving ROI and achieving business goals in retail media

Technical Knowledge

• Deep understanding of major retail media platforms
• Expertise in DSPs (Demand Side Platforms), ad servers, and attribution models
• Proficiency in data analysis tools including Excel, SQL, and Tableau
• Knowledge of marketing automation platforms and integration capabilities
• Understanding of consumer behavior and retail purchase patterns