Lead - Portfolio Analytics

RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a Public Joint Stock Company based in the United Arab Emirates (UAE). It was founded in 1976 and is one of the oldest banks in the UAE. The Bank operates within retail and corporate banking, offering a range of services including personal and business banking, credit cards, loans, investment services, and wealth management.

In the recent years, the Bank has achieved significant milestones which includes being named as one of the world's best banks by Forbes ME (2022) and was awarded UAE's SME Bank of the year by the Asian Banking and Finance Awards. The Bank has been successful in achieving the highest profitability and lowest cost of risk since 2015. It has also seen significant growth in its acquiring business, card spending, and business loans.

Being on a transformational journey, in partnership with Honeywell, RAKBANK has also taken steps towards sustainability by reducing its overall energy consumption.

We are a diverse team comprising of over 3,000 employees from across 58 countries. We make conscious efforts to build talented and diversified teams and encourage people to develop their full potential. We are committed to providing a working environment that promotes work-life balance, career development, recognition and security for the future.

In line with our strategy, a major part of our transformation journey is to future proof our bank and establish ourselves as a ‘Digital bank with human touch’, for our customers.

So join us in co-creating the future of RAKBANK!

What You Will Be Doing

• You will be responsible for driving the revenue through “Below The Line” Campaigns, ensuring optimum customer engagement and supporting a healthy customer lifecycle. Responsible for building personas, resulting in personalized and optimized targeting. Use AI-ML and Gen AI for driving the next best action for the customer.

What You Should Have

• To plan, execute and support customer lifecycle management for both Individual and corporate customers.
• Ideate, plan and implement portfolio campaigns and achieve growth in key portfolio metrics for all the bank products
• Manage and track the BTL campaigns (Email, SMS, Calling), data listing extraction, track and report campaign performances
• Business owner of the Lead Management System, responsible for driving high conversions through incoming leads from customers via various banking touch points, as well as cold calling campaign leads distributed to various tele calling channels.
• Manage the Lead Management Council chaired by the MD and Chief Customer Officer, and provide insights from the campaigns and action the feedback from the council members to improve the campaigns and processes
• Business SPOC for integration of Lead Management System to any of the other banking systems or applications
• Lead the targeting ETB customers through specialized AI-ML campaigns designed using models created by the Data Science team
• Support various product teams with key portfolio analytics resulting in targeted campaigns that helps business maintain a healthy portfolio book
• Work closely with Marketing, sales, data center and other teams for successful execution and tracking of the campaigns
• Identify opportunities to improve customer product holding ratio
• Ensure a healthy customer lifecycle through constant monitoring of customer’s 360 degree profile and product portfolios.
• Create demographic lifestyle profiles and segmentation of the customer base to report Customer behaviour trends, customer profitability, and X-sell opportunities
• Planning, executing and tracking BTL campaigns using data from different sources and AI-ML model outputs.
• Create insightful presentations and drive the Lead Management council for Senior Management
• Execute Portfolio engagement plan/calendar and work towards effective customer engagement while driving revenue
• Constantly review and fine-tune ongoing and fulfilled campaigns for better performance
• Publish Campaign performance and revenue for each campaign as needed by business and senior management
• Drive innovative changes in the Cross Sell system, through regular monitoring of the system and discussions with various stakeholders of the system
• Ensuring the Cross Sell system data quality and operational efficiency at all times by implementing proper Quality controls on the system and cross sell related operations of various users.
• Work closely with Products, Lead Sourcing units and Sales Channels to develop a synergy for effective lead management
• Work closely with IT, Projects and vendors for projects related to Lead Management
• Business Lead for CRM-lead management Module implementation

What We Are Looking For

• At least 3 – 5 years of experience in the Campaign Management with at least 2 years’ experience in analytics and product/portfolio management.
• SAS, SQL and Python experience required
• Reporting and Data Modelling experience preferred.
• A high level of product knowledge / skills and the ability to develop and manage product initiatives / strategies which contribute to business goals.
• Detailed knowledge of Banking product lifecycle, including origination, performance, delinquency and closures.

What’s In It For You

• Pay for performance culture (Competitive and performance-linked compensation)
• Provision of medical care plan for your family and you
• Comprehensive Life insurance plan
• Diverse workforce and inclusive culture
• Career development and growth opportunities by design
• Work with the best minds in the field.