Programs & Market Insight Manager - MENA

TikTok; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

Join TikTok's MENA Content Operations team to drive diverse content supply and engage creators. You'll manage programs, analyze market insights, and collaborate cross-functionally to enhance product adoption and community growth in the region.

Qualifications

• Fluency in Arabic and English for effective communication.
• Strong analytical skills to interpret data and inform strategies.

Responsibilities

• Develop and execute programs for ecosystem growth and product adoption.
• Track program performance and optimize success against KPIs.
• Foster collaboration with internal and external stakeholders.

Skills

Analytical Skills

Communication

Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business Administration

Tools

Photoshop

Adobe Premiere

Figma

Job description

Responsibilities

The TikTok MENA Content Operations team is responsible for driving the supply of diverse & high-quality content on the platform by building close relationships with the most relevant creators and publishers in these countries. The program team will also create locally relevant programs (editorial or product programs, tentpoles, events) and localize global ones to cultivate a healthy and vibrant community, engage our top publishers & creators, and drive product adoption. TikTok Content Ops works cross-functionally with teams such as Product, Marketing, Communications, Public Affairs, and Monetization to achieve the company's objectives in these markets and serve as the local expert voice for global teams.

• Develop, support, and execute end-to-end programs (e.g., tentpole campaigns, long-term content initiatives, and partnership programs) focused on driving large-scale participation and ecosystem growth, as well as product adoption from publishers and creators.
• Localize and execute regional and global content programs and tentpoles, tailoring activations to cultural contexts, partnering with local teams, and driving market-specific engagement through community-building and owned campaigns.
• Ensure operational excellence by strategically deploying in-app tools to drive product adoption and partner success, monitoring, localizing programs to regional goals, and mitigating risks through trend analysis.
• Track program performance, analyze metrics against goals, and make real-time adjustments to optimize success and meet KPIs.
• Deliver actionable market insights by collecting local data, informing program adaptations, and sharing recommendations with regional and central teams to enhance decision-making.
• Foster cross-functional collaboration by maintaining strong communication with internal and external stakeholders to ensure seamless program execution and alignment with business priorities.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent practical experience.
• Demonstrated interest in program management, operations, market insights, or related disciplines.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, collaboration, and stakeholder management skills.
• Understanding of local market dynamics, cultural nuances, and regional trends.
• Fluency in Arabic and English (written and verbal) for effective cross-regional communication.

Preferred Qualifications

• Proficiency in creative tools (e.g., Photoshop, Adobe Premiere, Figma, or similar software) is a plus.
• Ability to thrive in fast-paced, team-oriented environments with a proactive, growth-oriented mindset.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, we also have offices worldwide, including New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at TikTok's core. Our innovative product helps people express themselves, discover, and connect. Our diverse teams create value, inspire creativity, and bring joy daily. We lead with curiosity, humility, and a desire to impact in a rapidly growing tech environment. Challenges are opportunities to learn and innovate. We foster an "Always Day 1" mindset to achieve breakthroughs. Join us and be part of limitless possibilities.

Diversity & Inclusion

TikTok is committed to creating an inclusive environment where employees are valued for their skills, experiences, and perspectives. Our platform connects a global community, and so does our workplace. We celebrate diversity and aim to reflect the communities we serve. We are passionate about this mission and invite you to join us.