Marketing Director

Peergrowth Consultancy Co.; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to spearhead innovative marketing initiatives in the fashion sector. This role involves crafting and executing comprehensive marketing strategies that elevate brand visibility and drive sales growth. The ideal candidate will possess a rich background in fashion marketing, with a strong emphasis on digital and social media channels. Join a creative and collaborative environment where your leadership and strategic insights will shape the future of fashion marketing. If you're passionate about driving brand success and engaging target audiences, this opportunity is perfect for you.

Qualifications

• 8+ years of experience in fashion marketing with a proven track record.
• Strong understanding of digital marketing and social media strategies.

Responsibilities

• Develop and implement brand positioning and marketing strategies.
• Oversee marketing campaigns across digital and traditional platforms.

Skills

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

CRM tools

Marketing analytics

Job description

We are looking for a dynamic and strategic Marketing Director to lead and drive the brands' marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility, engage target audiences, and drive sales growth.

Key Responsibilities:

1. Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
2. Campaign Management: Oversee end-to-end marketing campaigns including digital, social media, influencer collaborations, and traditional advertising.
3. Content & Creative Direction: Work closely with designers, photographers, and content creators to ensure a cohesive brand identity.
4. Ecommerce & Digital Marketing: Enhance online presence through performance marketing, SEO, paid ads, and social media growth.
5. Retail & Offline Marketing: Develop marketing initiatives for in-store promotions, partnerships, and events.
6. Market Research & Consumer Insights: Analyze market trends, customer behavior, and the competitive landscape to refine strategies.
7. Public Relations & Influencer Marketing: Build strong relationships with media, influencers, and brand ambassadors.
8. Budget Management: Manage the marketing budget, ensuring cost-effective spending and maximum ROI.
9. Team Leadership: Lead and mentor the marketing team, fostering creativity and collaboration.
10. Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

1. Bachelor's or Master's degree in Marketing, Business, or a related field.
2. 8+ years of experience in fashion marketing with a proven track record in brand management.
3. Strong understanding of digital marketing, social media, and influencer marketing.
4. Experience in leading successful fashion campaigns across multiple channels.
5. Excellent leadership, communication, and strategic thinking skills.
6. Creative mindset with a passion for the fashion industry.
7. Proficiency in marketing analytics and CRM tools.

Key Skills: Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type: Full-Time

Experience: 8+ years

Vacancy: 1