Senior Manager – Regional Marketing

Exinity Group; Dubai; Hybrid; AED 120,000 - 150,000; Full time

Job summary

A leading company in the financial services sector is seeking a Senior Manager – Regional Marketing to spearhead marketing initiatives across the MENA region, focusing on client acquisition and onboarding. The ideal candidate will possess a strong understanding of digital marketing and the UAE market, ensuring alignment with global objectives while driving regional growth. This role offers a hybrid working environment and competitive benefits.

Benefits

Hybrid Working Policy

Discretionary performance related bonus

Medical insurance for employee and dependents

Qualifications

• Proven experience in regional or digital marketing focused on MENA.
• Strong knowledge of UAE market and digital marketing strategies.

Responsibilities

• Design and implement targeted marketing plans for the MENA region.
• Optimize the client onboarding journey using data insights.
• Collaborate with internal teams to ensure alignment.

Skills

Digital Marketing

Commercial Acumen

Cross-Functional Collaboration

Analytical Skills

Communication

Education

BA degree

Job description

At Exinity, we believe in the power of risk-driven investing to transform lives. Our mission is to empower individuals in rapidly developing economies worldwide with the guidance, tools, and market access they need to trade and invest confidently. We envision a future where every client becomes their own wealth manager, effortlessly creating investment strategies and making decisions on their own terms.

Our journey began with the dawn of online Forex trading, where Alpari, a pioneer of the MetaTrader platform, quickly expanded across emerging markets. In 2011, our sister brand, FXTM, joined the journey, further solidifying our global presence. Today, we're proud to serve over two million clients in 150 countries from regulated centers across four continents.

Exinity embodies energy and diversity, with offices spanning Europe, Asia, and Africa. We're always on the lookout for talented individuals who share our values and vision. Our commitment to "Freedom to Succeed" extends not only to our clients and partners but also to our team members. We provide opportunities for skill development, early responsibility, and a fulfilling career in a dynamic and rapidly growing company. Join us on this exciting journey toward financial empowerment and global impact.

Job Description

In a few sentences…

We are seeking a strategic and commercially minded Senior Manager – Regional Marketing to lead our marketing efforts across the MENA region, with a particular focus on the UAE. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities :

Regional Strategy & Execution : Design and implement targeted marketing plans for the MENA region, tailored to local customer needs and preferences—particularly in the UAE—while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share.

Commercial Focus : Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.

Onboarding Funnel Optimization : Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.

Cross-Functional Collaboration : Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.

Regional Advocacy : Act as the internal champion for the MENA region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region

Qualifications

Proven experience in a regional or digital marketing role focused on the MENA region, with strong knowledge of the UAE market.

Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization.

Commercial mindset, with a strong track record of delivering measurable business impact through marketing.

Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals.

Analytical approach with experience using data and insights to guide strategy and improve performance.

Excellent communication and stakeholder management skills.

Fluency in Arabic and English (written and spoken) is essential.

Qualification (BA degree or equivalent professional experience).

Working experience within a Brokerage environment.

Additional Information

BENEFITS & PERKS

We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive :

• Hybrid Working Policy
• Discretionary performance related bonus
• A focus on your wellbeing, including talks and access to self-development tools.
• Medical insurance for employee and dependents.

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

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