B2C E-commerce Manager

Allianz; Dubai; On-site; AED 150,000 - 250,000; Full time

Job summary

A leading company in the insurance sector is seeking a B2C E-commerce Manager to oversee online marketing and sales strategies across the MEA region. This senior role requires a strong background in digital marketing, management skills, and the ability to enhance profitability while collaborating with various teams. Candidates should hold a Bachelor's degree in Marketing and possess over 5 years of experience focused on customer acquisition and retention.

Benefits

Courses and development programs

Support for personal and professional growth

Focus on health and well-being

Qualifications

• 5+ years of digital marketing experience focusing on acquisition and retention.
• Experience in insurance or financial services is a plus.
• Excellent organizational and multitasking skills.

Responsibilities

• Overseeing online sales and marketing efforts within local markets.
• Managing the marketing budget and optimizing digital media channels.
• Analyzing performance metrics and recommending improvements.

Skills

Digital Marketing

Project Management

Stakeholder Management

Data Analysis

Content Management Systems

Cross-functional Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Experience Manager

Microsoft Office Suite

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA, is responsible for overseeing the online sales and marketing efforts within local markets. Key responsibilities include:

1. Developing local plans for acquisition and retention digital marketing programs (paid and organic search, display, email) aligned with the global B2C marketing strategy to meet revenue goals.
2. Managing the marketing budget and allocating spend across digital media channels to optimize results and achieve acquisition and cost-per-sale targets.
3. Setting campaign goals and partnering with media agencies for planning, buying, and optimization.
4. Monitoring, tracking, and reporting performance metrics, analyzing results, and recommending improvements.
5. Managing the P&L for the B2C business and collaborating across functions to enhance profitability.
6. Publishing content on the website (AEM) to support SEO and regulatory compliance, and monitoring website performance.
7. Staying updated on competitor activity to position AGA effectively in the market.
8. Managing third-party agency relationships to ensure program efficiency.
9. Rolling out key initiatives such as ACPR, rebranding, and Allyz B2C.
10. Conducting deep dive reviews of programs and presenting findings to stakeholders.
11. Collaborating with cross-functional teams and sharing best practices within the B2C community.

Qualifications & Skills

• Bachelor's degree in Marketing or related field
• 5+ years of digital marketing experience focusing on acquisition and retention
• Experience with content management systems (e.g., Adobe Experience Manager)
• Experience in insurance or financial services is a plus
• Experience in multicultural environments is a plus
• Excellent organizational, project management, and stakeholder management skills
• Creative, analytics-driven, with the ability to translate data into action
• Ability to prioritize and meet deadlines
• Strong cross-functional collaboration skills
• Autonomous, self-motivated, results-oriented
• Entrepreneurial mindset and passion for innovation
• Proficiency in Microsoft Office Suite

What We Offer

We value our employees' uniqueness and support their personal and professional growth through various courses and development programs. Our global environment encourages mobility and career progression. We prioritize health and well-being.

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