Brand Manager

Apparel Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the fashion and lifestyle retail sector is seeking a Brand Manager in Dubai. This role involves overseeing brand development, optimizing merchandise strategies, and ensuring profitability across the GCC. The ideal candidate will have strong analytical skills, excellent communication abilities, and a proven track record in brand management. Join a dynamic team to shape brand identity and drive market expansion.

Qualifications

• 5-8 years of experience in brand management within fashion or lifestyle retail.
• Proven success in brand positioning and merchandise planning.

Responsibilities

• Maximize sales and profitability in alignment with company targets.
• Design and implement merchandise plans including assortment and pricing.
• Conduct research on fashion trends and evaluate competitor strategies.

Skills

Analytical Skills

Communication

Stakeholder Management

Education

Bachelor's or Master's degree in Marketing

Bachelor's or Master's degree in Retail Management

Bachelor's or Master's degree in Business

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Brand Manager Retail Strategy
Apparel Group is hiring an experienced and results-driven Brand Manager to lead the growth, positioning, and profitability of retail brands across the GCC. Based in Dubai, this role offers a dynamic opportunity to shape brand identity, optimize merchandise strategies, and ensure top-line and bottom-line success in a competitive lifestyle and fashion retail environment.
Job Location: Dubai, United Arab Emirates
Industry: Fashion & Lifestyle Retail
Function: Brand Management / Retail Strategy
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time
Job Overview
As Brand Manager, you will be responsible for end-to-end brand development, from market positioning and merchandising to driving profitability and optimizing in-store performance. This is a high-impact leadership role requiring strategic foresight, commercial acumen, and cross-functional collaboration to fuel brand expansion and visibility in the region.
Key Responsibilities
Brand Growth and Strategy
* Maximize sales and profitability in alignment with company targets
* Plan and execute brand penetration strategies in existing and new markets
* Coordinate with GMs and retail teams for launch planning, pricing, and promotions
* Ensure alignment of brand vision, assortment, and seasonal strategies
Merchandise Planning
* Design and implement merchandise plans including assortment, pricing, and forecasting
* Lead seasonal product selection and planning with the buying team
* Monitor in-season stock movement, markdowns, replenishment, and performance analysis
* Align visual merchandising standards across stores for brand consistency
Market Analysis & Competition
* Conduct research on fashion trends, pricing, and product acceptance
* Evaluate competitor strategies and provide insights for positioning and differentiation
* Identify market gaps and localization opportunities to drive brand relevance
Brand Image and Positioning
* Drive brand visibility through Club Apparel and other loyalty campaigns
* Develop visual merchandising strategies and ensure execution at store level
* Collaborate with marketing and store operations for effective brand storytelling
* Track consumer feedback and work with retail teams to enhance brand experience
Project Coordination & Expansion
* Evaluate new store sites and align locations with brand strategy
* Coordinate with project and operations teams for timely store openings and refits
* Ensure rollouts align with growth and brand development objectives
Desired Profile
* Bachelor s or Master s degree in Marketing, Retail Management, or Business
* 5 8 years of experience in brand management within the fashion or lifestyle retail sector
* Proven success in brand positioning, merchandise planning, and sales optimization
* Strong analytical and market research skills with excellent business judgment
* Excellent communication and stakeholder management abilities

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