Head of Operations

Feel; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading wellness brand seeks a Head of Operations for its Dubai office. The role involves building operational infrastructure for global growth, managing logistics, and ensuring compliance in the GCC market. Ideal candidates have extensive experience in operations and a strong understanding of local regulations. Join a passionate team focused on innovation and customer satisfaction.

Benefits

Competitive salary

Career growth opportunities

Product discounts

Wellness perks

Modern office in Dubai Downtown

Qualifications

• 8–10+ years’ experience in Operations, Supply Chain, or Logistics roles.
• Strong understanding of GCC market regulations.

Responsibilities

• Manage regional fulfilment and warehousing operations globally.
• Ensure compliance with local regulatory and customs requirements.
• Drive a high-performance culture focused on ownership and efficiency.

Skills

Organisational Skills

Project Management

Data-driven

Tools

AI Tools

Job description

Role: Head of Operations – GCC

Location: Dubai, UAE (Office based)

Reports to: CEO/CMO (UK/UAE)

Department: Operations & Supply Chain

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day.

Fuelled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai as our international HQ, we’re building a powerhouse team to lead this next chapter of global growth.

We’re already an 8-figure brand in the UK — and we’re just getting started. Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.

This is your chance to be part of something extraordinary from the ground up. If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.

The Opportunity

As Head of Operations – International, you’ll be responsible for building and leading the end-to-end operational infrastructure to support Feel’s growth globally (GCC, EU, USA, UK). From global supply chain, procurement, fulfilment, customer service, regulatory compliance, and retail logistics - this is a mission-critical role that ensures we deliver a smooth, scalable, and customer-first experience in every market we enter.

This is an exciting opportunity for a hands-on leader who thrives in high-growth environments, has deep international and regional expertise, and understands the nuances of scaling D2C and retail operations in the UAE and wider GCC.

About You

Detail-obsessed and meticulous with numbers, you bring precision to everything you do. You are always looking for ways to improve the way things are done. Sometimes that means you seek out multiple approaches and options at the same time to see what gets you there first. You don’t mind change — in fact, you expect it. You’re happy to jump into whatever the business needs, even if it’s not technically in your job description. You think strategically but you’re also relentless when it comes to execution. With suppliers, you’re direct and results-driven — you're not here to be polite if it means slowing things down. You’re not afraid to follow up every day if that’s what it takes. What others see as pushy, you see as getting things done.

Key ResponsibilitiesLogistics, Fulfilment & Supply Chain

• Manage regional fulfilment and warehousing operations globally.
• Partner with 3PL providers and logistics partners to optimise shipping speed, cost, and service levels
• Ensure inventory accuracy, demand forecasting, and supply chain alignment with UK HQ
• Monitor operational KPIs to drive continuous improvement in cost efficiency and customer satisfaction
• Owning and monitoring cost bases for manufacturing through product life-cycle

Operational Set-Up & Compliance

• Set up and oversee the operational backbone of the GCC business—systems, SOPs, and local vendor networks
• Ensure compliance with local regulatory and customs requirements (MOH approvals, product registration, etc.)
• Work cross-functionally with internal teams to establish best practices for market entry and sustainability
• Conduct regular tenders and optimise supplier costs (3PL, Logistics, Manufacturing or products and components sourcing)

Retail & Marketplace Operation

• Collaborate with internal teams to support retail and e-commerce distribution (Amazon, Noon, pharmacies, etc.)
• Manage B2B logistics, packaging localisation, and regional routing for smooth onboarding and replenishment
• Support in-store and marketplace launches from an operational standpoint

Team Leadership & Culture

• Drive a high-performance culture focused on ownership, efficiency, and continuous improvement
• Act as the key liaison between UK HQ and regional partners for operational alignment

Requirements

• 8–10+ years’ experience in Operations, Supply Chain, or Logistics roles—ideally in consumer goods, wellness, or beauty sectors
• Strong understanding of the GCC market, including UAE import/export and health product regulations
• Experience scaling e-commerce and retail logistics in the region
• Excellent organisational and project management skills
• AI tool proficient with good prompting skills, Data-driven with a track record of process improvement and cost optimisation
• Fluent in English, Arabic would be a bonus but not mandatory
• Dubai-based

Why Join Feel?

• Competitive salary + career growth opportunities
• Full ownership of regional operations in a high-growth, purpose-led brand
• Product discounts, wellness perks, and career growth opportunities
• A collaborative, empowering team that values innovation and execution
• Modern office in Dubai Downtown

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

• Collaboration – We work better together
• Efficiency – We move smart and fast
• Passion – We care deeply about our mission
• Continuous Improvement – We always level up
• Customer Focus – We put the customer at the centre

If this sounds like you, you’ll feel right at home here.