Senior Product Marketing Manager

CoinMarketCap; Dubai; On-site; USD 120,000 - 150,000; Full time

Job summary

A leading company in the crypto space seeks a Senior Product Marketing Manager to drive go-to-market strategies and enhance product adoption. The role requires extensive experience in product marketing, particularly in the blockchain and Web3 sectors. You will lead cross-functional teams, develop messaging, and track performance metrics to ensure successful product launches.

Qualifications

• 6+ years of product marketing experience, with 2 years in crypto/Web3.
• Proven track record of launching products and driving adoption.

Responsibilities

• Develop and execute comprehensive GTM strategies for new product launches.
• Collaborate with product teams to create compelling messaging.
• Manage cross-functional teams for timely delivery of launch activities.

Skills

Product Marketing

Communication

Storytelling

Cross-Functional Leadership

Job description

Join to apply for the Senior Product Marketing Manager role at CoinMarketCap .

Key Responsibilities

• Lead GTM Strategy & Execution : Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
• Feature Prioritization : Work with the product development team to identify and prioritize features that will best meet user needs and marketing goals.
• Messaging & Storytelling : Collaborate with product teams to understand product features and capabilities, translating these into clear, compelling messaging for different customer segments.
• Content Development : Collaborate with content, demand generation, and product teams to create assets including one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities such as content creation, PR outreach, influencer marketing, and email marketing.
• Community Amplification : Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
• Performance Tracking & Optimization : Define KPIs for GTM success and refine strategies based on performance insights.

Basic Qualifications

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto / Web3 or blockchain space.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.
• Seniority level : Not Applicable
• Employment type : Full-time
• Job function : Marketing and Sales

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