Assistant Public Relations Manager

Action Global Communications; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dedicated Assistant PR Manager for a 6-month contract in the UAE. This role offers a unique opportunity to work with a vibrant international team, managing public relations efforts across key APAC markets. The ideal candidate will be proactive, results-oriented, and passionate about travel and tourism, ensuring effective media relations and strategic communications. Join a dynamic environment where your contributions will significantly impact global communications strategies and help attract travelers from diverse markets.

Qualifications

• 5+ years of experience in public relations, preferably in travel or tourism.
• Proven ability to manage multiple projects and deliver on time.

Responsibilities

• Manage PR agency relationships across key APAC markets.
• Deliver approved PR projects and manage media relations.

Skills

Public Relations

Project Management

Media Relations

Communication Skills

Strategic Planning

Education

Bachelor's Degree in Communications or related field

Job description

Assistant PR Manager UAE (6 Month Contract)

Action Global Communications, an independent communications agency spanning three continents, is looking for a result-driven, committed, and enthusiastic PR professional to join the DET International PR Team as a maternity cover to be based at the Dubai Department of Economy and Tourism office.

The successful candidate will be responsible for managing public relations activities across key APAC markets, including Indonesia, Australia, Malaysia and South Korea. This role involves working closely with retained or project-based PR agencies, delivering approved PR projects, and ensuring proactive media relations and strategic communications.

This role offers an exciting opportunity to work with a dynamic international PR team and make a significant impact on DET's global communications strategy. We are looking for a proactive, result-driven PR professional with a passion for travel and tourism.

Key Responsibilities:

1) PR Agency Management:

• Act as the main point of contact (POC) for retained PR agencies in Indonesia, Australia and South Korea, as well as project-based agencies in Malaysia.
• Ensure agencies are effectively managing media relations across various segments, including business, daily, travel, lifestyle, and trade media.
• Maintain up-to-date media lists and ensure the press community is well-engaged.
• Handle incoming/reactive media requests, including providing write-ups, images, and video access to agencies and media outlets.
• Review and analyze monthly reports from agencies and provide market updates as necessary.

2) Project Delivery & Proactive PR Approach:

• Deliver approved PR projects as per the annual PR plan, ensuring they meet the highest standards and management expectations.
• Manage and execute media trips in Indonesia, Australia, and Malaysia, and oversee broadcast projects in South Korea.
• Develop and implement content partnerships in Australia and Indonesia.
• Continuously review and explore new, out-of-the-box PR opportunities that could benefit DCTCM in attracting more travellers from key markets.
• Proactively identify and act on opportunistic PR opportunities that align with DET's strategic goals.

3) Reporting & Communication:

• Manage and deliver PR campaign performance reports, including MDRs and DGRs.
• Attend weekly or biweekly 360 meetings to provide PR updates to internal team members.
• Report to the Marketing Planning team on budget utilization and project progress as required.

4) Responsiveness & Compliance:

• Respond to emails and requests in a timely manner.
• Ensure compliance with all relevant environment, health, and safety policies, fostering a culture of safety and well-being.
• Adhere to the DET Code of Conduct, promoting a positive, respectful, and transparent office environment.
• Maintain the highest level of confidentiality and information security, staying informed about potential risks or breaches.

5) Planning & Strategy:

• Manage the end-to-end delivery of all aspects of the approved annual PR projects across key market assigned, ensuring timelines and budgets are met.
• Prepare New One Pagers for new opportunities or plans with the assistance of the Senior Manager.
• Track and manage the content/editorial strategy, sharing GPO pitches with agencies and monitoring results.

Key Skills & Qualifications:

• Minimum of 5 years of experience in public relations, preferably within the travel, tourism, or lifestyle sectors.
• Proven ability to manage multiple projects simultaneously, delivering on time and within budget.
• Excellent written and verbal communication skills, with the ability to craft compelling PR materials and present to senior stakeholders.
• A self-starter with a keen eye for identifying and capitalizing on new PR opportunities.
• Experience working with and managing external PR agencies.
• Strong understanding of compliance requirements and the ability to maintain confidentiality in a corporate environment.
• Ability to work effectively within a team and across departments, fostering a collaborative and positive work environment.

Key Deliverables:

• Successful delivery of all approved PR projects across key markets.
• Timely and effective management of media relations and agency partnerships.
• Proactive identification and execution of new PR opportunities.
• Accurate and timely reporting on PR campaign performance and budget utilization.
• Maintenance of a positive and compliant work environment in line with DET policies.

ONLY CANDIDATES THAT MEET THE ABOVE CRITERIA WILL BE CONTACTED