Marketing Development Manager - DMC / Tourism

MTS Globe; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading company in the UAE seeks a Marketing Specialist to enhance their online presence and manage marketing initiatives. The role involves digital marketing, content creation, and brand management, requiring a Bachelor's degree and relevant experience. Join a dynamic team focused on innovative marketing strategies to elevate the company's profile.

Qualifications

• 3-5 years of relevant experience in marketing.
• Strong communication and interpersonal skills.

Responsibilities

• Assist in managing digital marketing channels.
• Contribute to content creation efforts.
• Support in planning and executing advertising campaigns.

Skills

Communication

Creativity

Analytical Skills

Education

Bachelor's degree in Marketing

Tools

Digital Marketing Platforms

Job description

Company :

DESERT GATE TOURISM - UAE

An organization built on professionalism, extensive experience, and guest-centricity, Desert Gate was the long-sought dream of a visionary who established the company in 2004 as a supplier of the local needs of top-level tour operators in the UAE. Today, it is a full-fledged premium DMC, serving the seven emirates of the UAE, Oman, the Maldives, and its newest destinations Qatar and Mauritius. Over the years, the company has been recognised and rewarded for its innovative approach to product design as well as providing top notch service to its guests.

With a solid financial base complemented by a well-proven, reliable top management boasting 75 years of combined experience in the travel industry, Desert Gate envisions becoming the number one luxury travel group in the Gulf region, with a plan to expand its services to other destinations that are culturally connected to its home market.

Digital Marketing :

• Assist in managing digital marketing channels such as social media, email marketing, SEO, and PPC advertising to enhance the company's online presence and generate leads.

Content Creation :

• Contribute to content creation efforts, including writing blogs, creating videos, and designing infographics to promote travel destinations, services, and attractions.

Advertising :

• Support the Director of Marketing in planning and executing advertising campaigns across various platforms, ensuring their effectiveness.
• Assist in developing plans for the advertising and marketing of company products to raise the company’s market profile and increase sales.

Market Research :

• Assist in gathering and analyzing data related to market trends, customer preferences, and competitors to help shape marketing strategies.
• Study, analyze, and support the development of marketing strategy/plans for the company’s products and services to achieve market penetration, share, and brand positioning within the respective markets.

Brand Management :

• Help maintain the company's brand image by ensuring consistency in marketing materials and across different marketing channels.
• Assist in translating business department objectives and strategies into brand portfolio objectives, plans, and strategies to facilitate growth of B2B and B2C segments.

Public Relations :

• Collaborate with the Director of Marketing to build and maintain relationships with media outlets, influencers, and travel bloggers to secure positive coverage and press releases.

Event Planning :

• Participate in organizing and managing events, trade shows, and promotional activities to showcase the company's services and engage with potential customers.

Budget Management :

• Support in monitoring marketing expenses and budget utilization to ensure cost-effective strategies.
• Communicate with the department head regarding organization of promotional activities, ensuring they are carried out efficiently and within budgets to raise the company's profile and increase sales.

Reporting :

• Generate reports on marketing performance and key metrics to evaluate the effectiveness of initiatives and present findings to the department head.

Minimum Requirements :

• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in marketing or a related field is mandatory.
• 3-5 years of relevant experience.
• Knowledge of digital marketing platforms and tools.
• Strong communication and interpersonal skills.
• Creativity and ability to contribute innovative ideas.
• Analytical skills for data-driven decision making.
• Eagerness to learn and adapt to new marketing trends and techniques.