Digital Marketing Manager

SCOTAQUA LTD; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative company is looking for a dynamic Digital Marketing Manager to spearhead its e-commerce and social media initiatives in Dubai's premium water market. This role offers the chance to build a brand from the ground up, focusing on sustainability and luxury. You'll craft compelling narratives, drive e-commerce success, and engage with a diverse audience through creative campaigns. If you're passionate about premium products and thrive in a startup environment, this is the perfect opportunity to make a significant impact in a vibrant market.

Qualifications

• 10+ years of experience in digital marketing, preferably in FMCG or e-commerce.
• Strong expertise in social media advertising and SEO strategies.

Responsibilities

• Develop and execute digital marketing strategies for a premium brand.
• Optimize e-commerce platforms for high conversions and user experience.

Skills

Digital Marketing

E-commerce Strategy

Social Media Advertising

SEO

Google Analytics

Content Creation

Tools

Shopify

WooCommerce

Meta Business Suite

Canva

Adobe Suite

Job description

Are you a dynamic, results-driven digital marketing superstar ready to make a splash in Dubai's premium water market? Scott Aqua, a bold new venture bringing the pure, pristine essence of Scottish mineral water to the UAE, is seeking a Digital Marketing Manager to lead our e-commerce and social media efforts. This is your chance to build a premium brand from the ground up, captivate a diverse audience, and drive a subscription-based revolution in one of the world's most vibrant markets!

What You'll Do

As our Digital Marketing Manager, you'll be the architect of our brand's digital presence, crafting a compelling narrative that positions our Scottish mineral water as the go-to choice for Dubai's elite. Your responsibilities include:

1. Build a World-Class Brand: Develop and execute a digital marketing strategy emphasizing our water's purity, Scottish heritage, and sustainability, targeting affluent households, gyms, offices, and luxury hospitality venues.
2. Drive E-commerce Success: Optimize our subscription-based e-commerce platform (e.g., Shopify/WooCommerce) for seamless user experience, high conversions, and recurring revenue. Implement SEO, CRO, and payment integrations tailored to the UAE market.
3. Dominate Social Media: Create engaging campaigns on Instagram, TikTok, LinkedIn, and WhatsApp, leveraging influencer partnerships, paid ads, and organic content to build a loyal community.
4. Harness Data for Growth: Use tools like Google Analytics, Meta Business Suite, and e-commerce dashboards to track KPIs, refine strategies, and maximize ROI.
5. Engage and Retain Customers: Launch email marketing, loyalty programs, and community-building initiatives to keep subscribers engaged.
6. Innovate and Experiment: Test bold ideas, from viral videos to gamified subscription models, to differentiate us in a competitive market.

Who You Are

You're a digital marketing expert with a proven track record of driving growth in e-commerce and social media. You thrive in high-energy startup environments and have a passion for premium brands. Specifically, you bring:

1. Experience: Minimum 10 years in digital marketing, ideally with FMCG, beverage, or e-commerce brands in the UAE/GCC. Experience with subscription models is a plus.
2. Skills: Expertise in social media advertising (Meta Ads, Google Ads), SEO, Google Analytics, and e-commerce platforms. Proficiency in content creation tools (Canva, Adobe Suite) is advantageous.
3. Local Insight: Deep understanding of Dubai's consumer behavior, social media trends, and cultural nuances. Familiarity with UAE e-commerce tools (e.g., PayTabs, Noon Payments) is highly desirable.
4. Language: Fluent in English; Arabic is a strong advantage to connect with local audiences.
5. Mindset: Entrepreneurial, creative, and data-driven, with a knack for turning ideas into measurable results. Comfortable collaborating with freelancers or agencies and wearing multiple hats.
6. Passion: Excited about sustainability, premium products, and building a brand that resonates with Dubai's cosmopolitan vibe.