Global Marketing Manager

Reckitt Benckiser Group; Dubai; On-site; AED 180,000 - 220,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Global Marketing Manager to develop category strategies and manage the innovation pipeline across MENARP & Africa. The role involves collaboration with various internal teams and requires a strong background in marketing and brand development. Ideal candidates will have a minimum of 10 years of experience and an MBA in Marketing & Sales.

Qualifications

• Minimum 10 years of relevant experience in FMCG marketing.
• Outstanding marketing skills in brand building, activation, digital marketing, and product sustainability.

Responsibilities

• Developing, recommending, and leading strategy and innovation workstreams.
• Managing New Product Developments (NPDs) and Existing Product Developments (EPDs).
• Initiating and managing market research projects for brand growth.

Skills

Consumer insights

Analytical skills

Brand and category strategy

Presentation skills

Innovation drive

Product sustainability

New product development

Storytelling

Creativity

Marketing optimization

Digital marketing

Brand activation

Commercial acumen

Collaboration

P&L management

Education

MBA in Marketing & Sales

Job description

Global Marketing Manager

The Global Marketing Manager plays a key role in developing the overall category strategy and global innovation pipeline, focusing on MENARP & Africa. The role involves interaction with internal teams such as Consumer & Insights, R&D, Shopper Marketing, Finance, and Country Marketing to develop the Innovation pipeline and guide global team structures to bring products to market. The manager also influences country teams to scale innovation platforms globally.

Key responsibilities include:

1. Developing, recommending, and leading strategy and innovation workstreams for future brand segment growth.
2. Collaborating with R&D and CMI to create product and positioning plans, testing with consumers to validate the pipeline.
3. Managing New Product Developments (NPDs) and Existing Product Developments (EPDs), including briefing, consumer trend analysis, coordination with market teams, ensuring timely and cost-effective development, and successful launches.
4. Identifying and implementing profit-enhancing ideas within the brand.
5. Initiating and managing market research projects to derive consumer and customer insights for long-term brand growth and innovation planning.

Experience and Qualifications

• Minimum 10 years of relevant experience in FMCG marketing.
• Outstanding marketing skills in brand building, activation, digital marketing, and product sustainability.
• Proficiency in consumer insights and analytics, with the ability to translate data into strategic insights.
• Strong knowledge of sales and marketing processes, with commercial awareness, P&L management, and collaborative skills.
• Ability to craft compelling brand stories and drive marketing innovation.
• MBA in Marketing & Sales preferred.

Skills for Success

Consumer insights, analytical skills, brand and category strategy, presentation skills, innovation drive, product sustainability, new product development, storytelling, creativity, marketing optimization, digital marketing, brand activation, commercial acumen, collaboration, P&L management.

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