E-commerce Director – MEA & APAC

Hyde Johannesburg Rosebank; Dubai; On-site; AED 293,000 - 478,000; Full time

Job summary

An innovative hospitality firm is seeking an E-commerce Director for the MEA & APAC region to lead digital strategies and improve online sales across its brand portfolio. The successful candidate will be responsible for enhancing e-commerce platforms, driving marketing initiatives, and collaborating with cross-functional teams. Candidates should have extensive experience in hospitality e-commerce mgmt, coupled with strong leadership and communication skills. A degree in business or hospitality is essential, along with expertise in digital marketing and revenue management.

Benefits

Opportunities for career growth

Inclusive company culture

Competitive salary and healthcare

Qualifications

• 5-7 years of experience in hospitality e-commerce management.
• Proven expertise in digital product development, marketing, and revenue optimization.
• Strong skills in paid media, CRM platforms, and leadership.

Responsibilities

• Drive digital sales and optimize e-commerce experience for Ennismore’s brand portfolio.
• Manage digital marketing strategies and oversee regional e-commerce teams.
• Collaborate with product and revenue teams to enhance website functionality.

Skills

Digital Marketing

Revenue Optimization

SEO

Data Analysis

Leadership

Education

Degree in business/hospitality

Tools

Google Analytics

Job description

Join to apply for the E-commerce Director – MEA & APAC role at Hyde Johannesburg Rosebank.

Company Description

Ennismore is a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

Ennismore has brought together two global F&B leaders, PARIS SOCIETY and RIKAS, renowned for their iconic venues worldwide and recognized as two of the industry's largest F&B operators.

This F&B platform consolidates F&B brand houses and operations, driven by strategic and creative concepts.

Job Description

We are hiring a Director of Ecommerce for the MEA & APAC region. As the Ecommerce Director – MEA+APAC, you will play a pivotal role in driving digital sales and optimizing the e-commerce experience for Ennismore’s diverse brand portfolio. The scope includes all Lifestyle Collective properties in the MEA and APAC regions. You will be responsible for initiatives to increase direct bookings on our brand websites, working closely with product, revenue, and property teams. Your focus will be on operational leadership, digital marketing, and revenue management to ensure seamless, high-converting, and impactful digital platforms.

Key Responsibilities

• Optimize Website Performance: Collaborate with product, revenue, and brand VPs to enhance websites and booking engine functionality, user experience, and conversion rates.
• Deep Product Partnership: Work with the product team to align commercial objectives with product development, prioritizing features that drive bookings and engagement.
• Lead Acquisition Marketing: Manage digital marketing strategies and paid campaigns, overseeing regional e-commerce teams to drive traffic and conversions.
• Coordinate Paid Media & ROI: Oversee paid media investments, ensuring budget efficiency and maximizing returns, and collaborate on CRM campaigns.
• Performance Assessment: Partner with Data and Insights teams to evaluate website performance and recommend improvements.
• Drive Commercial Initiatives: Lead customer journey optimization and direct sales initiatives, ensuring competitive pricing structures.
• Prioritize Feature Development: Collaborate with stakeholders to prioritize and deliver impactful digital features.
• New Features Implementation: Work with property teams to implement and utilize new digital features.
• Triage & Troubleshoot Website Issues: Manage troubleshooting efforts to resolve website and booking engine issues swiftly.
• New Openings Coordination: Ensure websites are ready for new property launches, aligned with e-commerce goals.

Qualifications

• Degree in business / hospitality or related field.
• 5-7 years of experience in hospitality e-commerce management.
• Proven expertise in digital product development, marketing, and revenue optimization.
• Strong skills in digital marketing, including paid media, SEO, and ROI management.
• Experience working with revenue management strategies.
• Track record of increasing direct bookings and reducing reliance on OTAs.
• Data-driven mindset with proficiency in analytics tools like Google Analytics and CRM platforms.
• Leadership and communication skills to influence cross-functional teams.
• Experience with A / B testing, CRO, and digital transformation projects.

Additional Information

• Opportunities for career growth and development.
• Inclusive, innovative company culture.
• Competitive salary, healthcare, and perks.

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