Dubai PR & Communications Strategist

Luna PR; Dubai; Hybrid; AED 120,000 - 210,000; Full time

Job summary

Luna PR in Dubai is seeking an experienced Public Relations & Communications Specialist to lead media strategy and execution for a diverse client portfolio across UAE, GCC, and international markets. The role emphasizes proactive storytelling, journalist relationships, and turning client developments into newsworthy opportunities.

You will collaborate with strategy and account teams, manage multiple accounts, and mentor junior colleagues while shaping narratives for technology, fintech, and

Qualifications

• Experience in public relations, communications, journalism, or earned media.
• Strong news judgment and ability to identify newsworthy angles.
• Excellent written and verbal English; Arabic is a plus.

Responsibilities

• Own and execute media strategies across UAE, regional, and global client accounts.
• Build relationships with journalists and media contacts across the UAE, GCC, and international markets.
• Pitch and secure interviews, features, commentary, podcasts, contributed articles, and expert quotes.
• Identify proactive story angles beyond client announcements and press releases.
• Monitor breaking news, industry trends, regulatory developments, and funding activity to identify opportunities.
• Understand each client's business, competitors, target audiences, and commercial objectives to recommend narratives and media opportunities.
• Draft and refine pitches, press releases, media briefs, executive messaging, and thought leadership.

Skills

Public relations

Journalism

Media relations

Storytelling

English writing

Education

Bachelor's degree in Communications / PR

Tools

Media monitoring tools

Job description

Luna PR in Dubai is seeking an experienced Public Relations & Communications Specialist to lead media strategy and execution for a diverse client portfolio across UAE, GCC, and international markets. The role emphasizes proactive storytelling, journalist relationships, and turning client developments into newsworthy opportunities.

You will collaborate with strategy and account teams, manage multiple accounts, and mentor junior colleagues while shaping narratives for technology, fintech, and