Dubai Luxury Real Estate Marketing Lead

ANAX Developments; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

ANAX Developments in Dubai seeks an experienced Marketing Manager to lead the luxury real estate marketing function. You will develop integrated strategies, manage campaigns across digital and traditional channels, and drive brand visibility to support growth.

Reporting to senior leadership, you will oversee budgeting, agency relationships, events, PR, and performance analysis to optimize ROI and align marketing with sales objectives in a fast-paced luxury market.

Qualifications

• Minimum 10 years of professional marketing experience.
• Significant experience within UAE real estate development or luxury property sector is highly preferred.
• Proven expertise in digital marketing, social media management, paid advertising, and lead generation.
• Strong understanding of public relations, media relations, event planning, and brand activation.
• Demonstrated ability to create and execute successful marketing strategies from planning through implementation.
• Experience managing marketing budgets, agencies, and cross-functional teams.
• Excellent knowledge of luxury brand positioning, consumer behavior, and the Dubai property market.
• Strong creative thinking, commercial awareness, and analytical skills.
• Outstanding communication, presentation, and stakeholder management abilities.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals and portfolio.
• Lead digital marketing activities including paid advertising, SEO, SEM, lead generation, and performance marketing.
• Manage social media strategy, content planning, audience engagement, and campaign execution across platforms.
• Maintain consistent brand positioning across marketing materials, digital channels, and corporate communications.
• Plan and execute marketing campaigns for property launches, developments, and corporate initiatives.
• Coordinate public relations activities, media partnerships, press releases, and brand awareness opportunities.
• Organize corporate events, property launch events, broker engagements, and activations.
• Supervise external marketing agencies, creative partners, production teams, and service providers.
• Monitor marketing budgets, campaign performance, lead quality, and ROI.
• Collaborate with sales and leadership to ensure marketing supports commercial objectives.

Skills

Strategic thinking

Marketing leadership

Digital marketing

Social media management

Public relations

Budget management

Cross-functional collaboration

Analytics

Communication

Brand management

Job description

ANAX Developments in Dubai seeks an experienced Marketing Manager to lead the luxury real estate marketing function. You will develop integrated strategies, manage campaigns across digital and traditional channels, and drive brand visibility to support growth.

Reporting to senior leadership, you will oversee budgeting, agency relationships, events, PR, and performance analysis to optimize ROI and align marketing with sales objectives in a fast-paced luxury market.