Dubai Beer Education Leader — Elevate Bartenders

MacGregor Black; Dubai; On-site; AED 156,000 - 223,000; Full time

Job summary

MacGregor Black is partnering with a leading Beverage Distributor on the search for a Head of Beer Education, based in Dubai. This is a permanent role open to those already in the region or willing to relocate to the GCC.

You will lead engaging education across the On-Trade, delivering training, tastings and masterclasses to bartenders, hospitality teams, customers and internal commercial teams. Working with an outstanding international beer portfolio, you will raise standards around product

Qualifications

• Strong professional knowledge of beer, brewing, styles, dispense and service.
• Recognised beer qualification through Cicerone, WSET, IBD or equivalent.

Responsibilities

• Deliver engaging, structured beer education and training across On-Trade venues.
• Educate bartenders and hospitality teams on beer styles, ingredients, brewing, storage and dispense.
• Run tastings, masterclasses, and educational programmes for customers and internal teams.
• Adapt teaching to different audiences, from experts to beginners.
• Act as a credible beer authority and ambassador within the hospitality community.
• Support activations, trade events and brand experiences across the UAE.
• Collaborate with commercial teams to improve distribution and venue execution.
• Conduct regular trade visits to maintain quality and identify education opportunities.
• Build knowledge across internal Sales, Marketing and Brand teams.

Skills

Beer knowledge

Excellent communication

Public speaking

Training delivery

Education

Beer qualification (Cicerone/WSET/IBD)

Job description

MacGregor Black is partnering with a leading Beverage Distributor on the search for a Head of Beer Education, based in Dubai. This is a permanent role open to those already in the region or willing to relocate to the GCC.

You will lead engaging education across the On-Trade, delivering training, tastings and masterclasses to bartenders, hospitality teams, customers and internal commercial teams. Working with an outstanding international beer portfolio, you will raise standards around product