Dubai-Based Senior SEO Director, AI-Driven Growth

Assembly Global; Dubai; On-site; AED 420,000 - 540,000; Full time

Job summary

Assembly Global is seeking an Associate Director (SEO) to lead advanced organic growth strategies across the MENA region from Dubai. This strategic leadership role demands deep expertise in international multilingual SEO, regional search behaviours, and the evolving AI-driven discovery landscape.

You will drive measurable business impact for high-profile clients, build and mentor a high-performing team, and partner with paid media, content, PR, and social to embed SEO into integrated campaigns.

Qualifications

• 8+ years’ experience in SEO, including senior leadership roles.
• Proven success managing enterprise, international, and multilingual SEO programmes.
• Deep understanding of MENA search behaviour, regional markets, and localisation strategy.
• Advanced experience with enterprise SEO and analytics platforms (OnCrawl, Ahrefs, Semrush, Screaming Frog, etc.)
• Exceptional stakeholder management and presentation skills, with experience influencing senior leadership and C-suite
• Fluent in English (Arabic is a strong advantage)

Responsibilities

• Define and execute regional SEO strategies aligned to client business and digital transformation goals
• Build, lead, and mentor a high-performing SEO team across technical, content, and AI-driven search disciplines
• Foster innovation through adoption of emerging tools, automation, and AI-led optimisation
• Lead strategies addressing AI-driven discovery, conversational search, and zero-click environments
• Optimise for AI-generated answers, Featured Snippets, and LLM visibility across evolving platforms
• Identify opportunities for responsible use of generative AI in content creation and optimisation
• Conduct enterprise-level technical audits across multilingual and international websites
• Optimise site architecture, crawlability, indexing, and Core Web Vitals performance
• Implement structured data and technical frameworks to enhance AI-driven search visibility
• Translate complex SEO data into strategic insights tied to business outcomes
• Develop advanced reporting frameworks and dashboards tracking regional and global KPIs
• Continuously refine strategy based on performance trends, algorithm shifts, and market changes
• Partner with Paid Media, Content, PR, and Social teams to embed SEO into integrated campaigns
• Align SEO with regional Martech ecosystems to drive personalisation and customer experience
• Act as a senior strategic advisor to enterprise clients and C-suite stakeholders
• Present performance, strategy, and growth opportunities with clear commercial impact
• Navigate complex market dynamics including AI disruption, competition, and evolving search behaviours
• Represent Assembly at regional industry events, conferences, and forums
• Stay at the forefront of search innovation including AI, LLMs, and algorithm evolution
• Drive market-leading thinking across the agency and client ecosystem

Skills

Strategic leadership

Stakeholder management

Team coaching

AI-driven search

Multilingual SEO

Tools

OnCrawl

Ahrefs

Semrush

Screaming Frog

Job description

Assembly Global is seeking an Associate Director (SEO) to lead advanced organic growth strategies across the MENA region from Dubai. This strategic leadership role demands deep expertise in international multilingual SEO, regional search behaviours, and the evolving AI-driven discovery landscape.

You will drive measurable business impact for high-profile clients, build and mentor a high-performing team, and partner with paid media, content, PR, and social to embed SEO into integrated campaigns.