Director of Social Media & Digital Publishing

Course; Abu Dhabi Emirate; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the UAE is seeking an experienced Social Media Director to innovate and lead digital media strategies. In this pivotal role, you will oversee content across multiple platforms and guide a team to enhance brand visibility and engagement, requiring extensive experience in managing social media for high-profile organizations.

Qualifications

• Minimum of 15 years of experience in digital media, with at least 5 in leadership.
• Proven experience managing social media for high-profile entities.
• Strong knowledge of platform-specific strategies.

Responsibilities

• Develop and implement end-to-end social media strategies.
• Lead digital product development from concept to launch.
• Manage cross-functional teams of content creators and marketers.

Skills

Social Media Strategy

Leadership

Digital Analytics

Stakeholder Management

Content Creation

Education

Bachelor's degree in Digital Media, Marketing, Communications, or Design

Tools

Google Analytics

Sprout Social

Adobe Creative Suite

Figma

Job description

Director of Social Media & Digital Publishing

Course Abu Dhabi Emirate, United Arab Emirates

Director of Social Media & Digital Publishing

Course Abu Dhabi Emirate, United Arab Emirates

2 weeks ago Be among the first 25 applicants

We are seeking an experienced and visionary Social Media Director to lead the design, creative direction, and execution of all digital media strategies. This high-impact leadership role is responsible for driving innovation, engagement, and visibility through social media campaigns, digital publishing, and platform-specific content strategies. Ideal candidates will have a strong background in government, PR, or media organizations , with a proven ability to manage teams and deliver results at scale.

Key Responsibilities :

• Develop and implement end-to-end social media strategies aligned with organizational goals.
• Oversee content planning, production, publishing, and performance across platforms (Instagram, LinkedIn, X / Twitter, YouTube, etc.).
• Lead digital product development (apps, publications, interactive tools) from concept to launch.
• Supervise publishing workflows, editorial calendars, and UX / SEO optimization for digital content.
• Manage high-performing cross-functional teams of content creators, designers, and digital marketers.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, Sprout Social) and provide actionable insights.
• Stay current with platform trends and emerging technologies to maintain innovative digital presence.
• Collaborate with senior leadership, PR, and comms teams to ensure unified messaging and branding.

Requirements :

• Bachelor's degree in Digital Media, Marketing, Communications, Design, or a related field.
• Minimum of 15 years of experience in digital media, including at least 5 years in a leadership position .
• Proven experience managing social media for high-profile entities or government / PR organizations.
• Strong knowledge of platform-specific strategies, content creation, and digital publishing.
• Experience with digital analytics and performance optimization tools.
• Excellent leadership, communication, and stakeholder management skills.
• Arabic language proficiency is a plus.

Preferred Experience :

• Experience working with UAE government entities or free zone authorities.
• Strong familiarity with design tools (Adobe Creative Suite, Figma), publishing platforms, and CMS systems.
• Demonstrated ability to manage cross-functional teams and agency partners.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Design, Advertising, and Public Relations

Government Administration and Government Relations Services

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Digital Social Media • Abu Dhabi Emirate, United Arab Emirates