Director of Sales & Marketing

Shangri-La Dubai

The award-winning Shangri-La Dubai offers luxurious accommodation, exceptional dining, and gracious hospitality in the heart of one of the world's most dynamic cities.

The hotel’s 302 rooms, serviced apartments, residences, and officesoffer a combination of traditional luxury and modern functionality. Fantastic views and thoughtfully selected furnishings create an experience of unparalleled style and comfort.

As Director of Sales & Marketing, we rely on you to:

• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers and hotel
• Prepare and execute annual sales plan break down as necessary by division and/or department
• Formulate and implement effective strategies to drive sustainable and profitable growth across both room sales and ancillary revenue streams
• Analyze and study market trends including political, economic, competitive developments, set targets accordingly and lead proactive initiatives to respond to the shifting conditions
• Constantly monitor and evaluate local, domestic, and international market trends, and the competitor hotels’ sales initiatives, to make sure the hotel's sales and marketing remain competitive and cutting edge
• Examine sales and forecast reports to analyze current and potential marketing trends/opportunities
• Remain updated on competitors' offerings and market trends strongly and deliver regular insights and actions on competitive positioning
• Coordinate various activities to increase revenue and market share, plus monitor progress to ensure performance meets or exceeds established revenue plans
• Manage all sales strategy, tactics, and action implementations to create a strong and disciplined sales team who achieve their sales goals
• Train and motivate employees of sales and marketing department to achieve hotel revenue targets ensuring every employee has access to the necessary information, market data, various tools, and equipment to fulfill their job responsibilities
• Establish and maintain contact with key customers and external stakeholders to increase business volume, including room sales and catering sales
• Understand the marketing and rent of real estate that includes furnished apartments, residences, offices, and shops
• Supervise various marketing activities of the Marketing Department and maintain the hotel’s image strongly
• Drive events, sales activities and leverage the opportunities to maximize banquet revenues and profits
• Identify and develop collaborative partnerships with key stakeholders and leverage these partnerships to drive revenue and brand positioning as a luxury brand
• Share market insights and collaborate closely with the VP Operations & General Manager, Shangri-La Dubai, Director of Revenue Optimization, and cross-functional teams to guide key business decisions
• Work closely with other Executive Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests
• Take responsibility for overall branding, revenue, and sales channels optimization of the hotel

We are looking for someone who:

• Has a proven track record in driving revenue growth and market expansion in an international 5* luxury property
• Is proficient in digital marketing, CRM tools, and data analytics
• Has strong leadership, negotiation, and decision-making skills
• Is self-driven, goal-oriented, willing to challenge the status quo
• Has agility to act against the market and trend
• Upholds professional values, ethics, and integrity at all times
• Has the ability to network, building strong & meaningful business relationships
• Has experience in the local market (UAE as well as other GCC)