Director of Sales – Luxury, Rixos & All Inclusive Collection

Ennismore; Dubai; On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales to lead high-impact initiatives in the luxury hospitality segment. This role involves driving revenue growth, expanding market reach, and cultivating relationships with key accounts. The ideal candidate will have extensive experience in luxury sales, a strategic mindset, and a proven track record of success. Join a forward-thinking company that values innovation and excellence, and take your career to new heights while making a significant impact in the luxury market.

Benefits

Employee benefit card offering discounted rates

Learning programs

Opportunity for talent development

Corporate Social Responsibility activities

Qualifications

• 10+ years of senior sales experience in luxury hospitality.
• Proven success in driving revenue growth and meeting sales targets.

Responsibilities

• Lead high-impact sales initiatives to elevate brand in luxury hospitality.
• Develop and execute strategic sales initiatives and maintain a robust pipeline.

Skills

Sales Strategy Development

Relationship Management

Market Analysis

Leadership Skills

Negotiation Skills

Customer Relationship Management

Education

Bachelor's degree in Business or Hospitality

MBA

Job description

Director of Sales – Luxury, Rixos & All Inclusive Collection

Rixos Premium Dubai | The Walk Jbr - Al Mamsha St - Jumeirah Beach Residence - Dubai - United Arab Emirates

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys, and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Job Description

Ready for a career move and be part of a dynamic team? We are looking for a new talent to play a vital role in our Sales team working alongside a fantastic team.

As Director of Sales - Luxury at Rixos and All Inclusive Collection, you will lead high-impact sales initiatives to elevate our brand in the luxury hospitality segment. We expect an experienced, strategic professional to drive revenue, expand market reach, and cultivate relationships with key accounts, ensuring exceptional representation of our brand in both domestic and international markets.

As Director of Sales – Luxury, you will elevate Rixos and All Inclusive Collection to the Lux leisure / consortia community – drive sales action plans to position select Rixos to grow awareness of our suitability for high-end leisure business, working with the on-property teams and the GSO to grow this segment, attending key luxury shows, and positioning the hotels to accounts such as Amex, Serendipians, Ennismore & Accor preferred agencies.

WHAT IS IN IT FOR YOU :

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet21.

WHAT WE EXPECT OF YOU :

MAIN DUTIES AND RESPONSIBILITIES :

• Brand Advocacy & Representation : Act as a brand ambassador for Rixos and All Inclusive Collection, promoting the brand’s unique value propositions and brand experiences at major luxury segment events, trade shows, and client engagements. Foster strong relationships with industry influencers and partners to enhance brand visibility and reputation.
• Aligned Sales Strategy : Work closely with global, regional, and property-based sales teams to elevate market visibility and optimize our presence in the luxury segment.
• Strategic Sales Strategy Development : Develop and execute strategic sales initiatives and detailed reporting. Maintain a robust pipeline and seek continuous improvements to enhance the Rixos & All Inclusive Collection MICE experience in alignment with brand goals.
• Strategic Partnerships : Identify and develop partnerships with key stakeholders, and leverage these relationships to drive revenue and brand positioning as a luxury brand.
• Prospective Accounts : Identify and evaluate potential luxury accounts by analyzing data, conducting account interviews, and developing tailored action plans to optimize engagement and sales conversion.
• Product Familiarity : Maintain an in-depth understanding of Rixos & AIC Hotel's luxury offerings, rates, and promotions, ensuring proactive cross-selling across segments as needed.
• Competitive Analysis : Stay updated on competitors' offerings and market trends, delivering regular insights on competitive positioning to inform sales strategies.
• Customer Relationships : Build and sustain long-term relationships with key accounts, focusing on the UK market as a priority. Work collaboratively with the Director of Sales for Gulf Countries on market-specific strategies.
• Customized Experiences : Design and implement tailored sales strategies and packages that cater to the specific needs and preferences of luxury clientele.
• Sales Blitzes : Lead and participate in city and outstation sales blitzes, driving revenue through proactive outreach in targeted geographies.
• Market Intelligence & Competitive Positioning : Continuously analyze market trends, competitor offerings, and customer preferences to inform strategic decisions.
• Proposal Development : Support the Director of Sales and Marketing in identifying and developing proposals for new luxury market segments.
• Monthly and Yearly Reporting : Prepare accurate monthly and year-to-date revenue reports, highlighting insights for potential growth opportunities.
• Forecasting : Complete timely monthly forecasts, expect-to-turn reports, and prepare cost-effective sales trip budgets to maintain pipeline health.
• Regular Updates : Develop and submit comprehensive call and monthly reports, detailing activities, competitive insights, and forecasted figures.
• Customer Support : Respond to all client inquiries within 24 hours, ensuring a seamless customer experience and building strong rapport with clients during site visits and events.
• Action Plans & Goals : Execute and track action plans for key accounts to meet sales targets, specifically focusing on high-priority markets.
• Client Satisfaction & Retention : Ensure exceptional service across all client touchpoints, establishing Rixos and All Inclusive Collection as a premier destination for luxury clients. High client satisfaction and retention rates are essential success indicators for this role.
• Mentorship & Skill Building : Act as a mentor to the sales team, providing guidance, skill development opportunities, and industry-relevant training to enhance team performance.
• Performance Tracking & Reporting : Establish and monitor key performance indicators (KPIs) to evaluate sales performance and team effectiveness. Utilize data analytics to provide insights and actionable recommendations for strategic adjustments, driving continuous improvement in team outcomes.
• Team Motivation & Cohesion : Promote a collaborative, high-performing work environment. Recognize achievements, foster open communication, and ensure team alignment with shared goals.
• Talent Growth & Succession Planning : Partner with the People & Culture Regional team to identify and nurture high-potential team members, supporting their career progression and contributing to a strong pipeline of future leaders within the sales team.
• Occupancy & Rate Maximization : Focus on maximizing hotel occupancy and average rates through strategic, selective selling.
• Yield Management : Collaborate with other Commercial team stakeholders to optimize pricing strategies and implement effective yield management practices tailored to luxury clientele.
• Rate Policy Compliance : Ensure all special deals comply with company guidelines, coordinating approvals as needed with the Director of Sales for Gulf Countries.
• Revenue Growth : Drive Rixos and All Inclusive Collection’s growth within the luxury segment by enhancing market visibility, securing key accounts, and fostering long-term client loyalty.
• Brand positioning : Positioning Rixos as a preferred choice for luxury clients through strategic account management and continuous market analysis.
• Efficiency in Communications : Optimize administrative duties, ensuring an average of 5-7 face-to-face and 10 phone interactions daily without compromising correspondence efficiency.
• Technical Upkeep : Regularly update Electronic Distribution Systems in line with hotel operations.

Qualifications

• 10+ years of senior sales experience in luxury hospitality, with at least 5 years in a leadership role.
• Proven success in driving revenue growth and meeting sales targets in the luxury hotel or resort industry.
• Strategic thinker with the ability to develop and implement sales plans to increase market share and profitability.
• Established network within the luxury travel sector, including high-net-worth individuals, travel agents, and corporate accounts.
• Strong leadership skills, capable of managing and motivating a high-performing sales team.
• Excellent communication and negotiation abilities for building key relationships and closing high-value deals.
• Financial acumen with expertise in budgeting, forecasting, and sales reporting.
• Multilingual skills and experience working across global markets is a plus.
• Bachelor’s degree in Business, or Hospitality (MBA preferred).