Director of Public Relations and Communications

Four Seasons Hotel; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury hotel in Abu Dhabi seeks a Director of Public Relations and Communications to lead their communications strategy. This role involves crafting compelling narratives, managing media relations, and directing digital presence to elevate the hotel's reputation. The ideal candidate will possess experience in luxury hospitality and a strong network within media and influencers. Join us to shape how the world perceives our brand and engage with our vibrant offerings.

Qualifications

• A seasoned communications leader with experience in luxury hospitality, lifestyle, or premium brand sectors.
• A skilled storyteller with strategic thinking and excellent written/verbal communication skills.
• A relationship-builder with a robust network of media and influencer contacts.

Responsibilities

• Lead integrated communications strategy aligned with business objectives.
• Craft narratives reflecting property offerings and vision.
• Build relationships with media and influencers for high-impact coverage.

Skills

Luxury hospitality experience

Strategic communications

Storytelling

Media relations

Digital strategy

Job description

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

In a vibrant urban community right on the water, Four Seasons Hotel Abu Dhabi at Al Maryah Island welcomes guests with bright, open spaces, embracing expansive views of the city skyline and the sparkling waves of the Arabian Gulf. On dynamic, upscale Al Maryah Island – Abu Dhabi’s business and lifestyle destination – Four Seasons is located within a 34-storey glass tower, both high-tech and environmentally advanced. Sophisticated new concepts throughout the Hotel define Four Seasons as Abu Dhabi’s most exciting waterfront location. Blending urban chic and understated luxury, we offer 200 light-filled accommodations, including 38 suites – all with water views. With six creative restaurants and lounges, this is Al Maryah Island’s premier location for stylish entertaining. Every moment is elevated by thoughtful Four Seasons service, anticipating each guest’s unique personal needs – whether the goal is relaxing on vacation or staying efficient for business.

About the role

We are seeking a visionary Director of Public Relations and Communications to lead our communications strategy and elevate our reputation as a premier destination in luxury hospitality.

This is more than a PR role—it’s an opportunity to craft the narrative of a world-class property known for its elegance, innovation, and refined guest experiences. You’ll be at the heart of our storytelling, bringing to life our culinary artistry, award-winning spa, and vibrant cultural programming, all while shaping how the world sees and connects with our brand.

As Director of PR & Communications, you will:

Strategic Leadership

• Architect and execute an integrated communications strategy aligned with the hotel’s business and brand objectives.
• Craft compelling narratives that reflect the heart and soul of our property—its people, offerings, and vision.
• Advise executive leadership on reputation management, crisis response, and strategic messaging.

Media & Influencer Relations

• Build and nurture top-tier relationships with media, influencers, and content creators across lifestyle, travel, culinary, and luxury verticals.
• Lead proactive story pitching, press events, and media visits to maximize high-impact coverage.
• Oversee media inquiries, photo shoots, and interviews with a keen eye for detail and brand alignment.

Digital & Social Media Presence

• Direct the hotel’s digital voice across web and social platforms, ensuring engagement, consistency, and innovation.
• Launch campaigns that captivate audiences and expand our digital footprint.
• Monitor analytics and translate insights into data-driven strategy refinements.

Brand Reputation & Market Insights

• Lead reputation and sentiment management across media and online review platforms.
• Stay ahead of market trends and competitor activity, continuously refining positioning strategies.
• Translate guest feedback and media insights into actionable improvements.

Collaboration & Partnerships

• Partner with Food & Beverage and Spa teams to craft promotions that drive revenue and brand affinity.
• Align with commercial, digital, and operational teams for cohesive messaging across all guest touchpoints.
• Oversee relationships with external PR and digital agencies, maximizing exposure and storytelling impact.

Corporate Communication & Community Engagement

• Represent the property across corporate and brand communications.
• Support meaningful community partnerships and CSR initiatives that reflect our values.
• Enhance stakeholder engagement and VIP guest communications.

Who You Are

• A seasoned communications leader with experience in luxury hospitality, lifestyle, or premium brand sectors.
• A skilled storyteller with a sharp strategic mind and impeccable written/verbal communication skills.
• A relationship-builder with a deep, global and local network of media and influencer contacts.
• A confident digital strategist who understands the interplay between earned media, owned content, and social engagement.
• A collaborative leader who thrives in cross-functional environments and can guide agency partners with clarity and vision.