Director of Marketing - Strategic F&B Development

Client of Michael Page; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Marketing to redefine luxury F&B experiences within a flagship resort in the UAE. This role involves crafting and leading innovative brand strategies, overseeing multi-channel marketing campaigns, and inspiring a high-performing team. The ideal candidate will have extensive experience in luxury hospitality and a passion for storytelling and market differentiation. If you thrive in fast-paced environments and are ready for a high-impact leadership opportunity, this is the perfect chance to make your mark in a groundbreaking venture.

Qualifications

• Minimum of 9 years' experience in senior F&B brand and marketing roles.
• Proven experience launching luxury F&B brands in hospitality.

Responsibilities

• Define and lead brand and marketing strategy for luxury F&B concepts.
• Oversee multi-channel campaigns focusing on storytelling and brand equity.

Skills

Brand Strategy

Marketing Strategy

Team Leadership

Cross-Functional Collaboration

Market Intelligence

Performance Marketing

Storytelling

Stakeholder Management

Job description

Director of Marketing - Strategic F&B Development

About Our Client

Our client is a luxury integrated resort set to open in the UAE, designed to redefine hospitality in the region through exceptional service, world-class experiences and innovative design. With a strong global reputation for excellence, the resort will feature luxury accommodation, immersive entertainment and a standout food and beverage offering unlike anything currently in the market.

Job Description

• Define and lead the overarching brand and marketing strategy for a portfolio of luxury F&B concepts within a flagship resort
• Partner with executive leadership and creative agencies to shape concept positioning and guest experience from inception to launch
• Build brand frameworks and long-term growth strategies that drive awareness, engagement and market differentiation
• Oversee the development of multi-channel campaigns with a focus on storytelling, brand equity and performance marketing
• Leverage market intelligence and consumer insights to influence decision-making and future brand evolution
• Lead and inspire a high-performing team, setting the standard for strategic excellence and cross-functional collaboration

The Successful Applicant

• Minimum of 9 years' experience in senior F&B brand and marketing roles within luxury hospitality or lifestyle sectors
• Proven experience launching and scaling luxury F&B brands within global hospitality or lifestyle environments
• Strategic thinker with a strong grasp of brand architecture, positioning and long-term growth planning
• Commercially driven with the ability to connect brand strategy to business objectives and performance metrics
• Experienced in leading cross-functional teams and managing senior stakeholders and creative partners
• Skilled in building brands that balance storytelling, guest experience and market differentiation
• Thrives in fast-paced environments with a start-up mindset and a passion for innovation and excellence
• Comfortable navigating high-profile projects with multiple stakeholders and tight timelines
• Willing and able to relocate to the UAE for this high-impact leadership opportunity

Company Industry

• Recruitment
• Placement Firm
• Executive Search

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Director Of Marketing - Strategic F&B Development