Director Of Marketing Communication And Student Recruitment

Canadian University Dubai; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Canadian University Dubai is seeking a Director of Marketing Communication and Student Recruitment. This executive role is pivotal in shaping marketing strategies that enhance brand awareness, drive student recruitment, and engage stakeholders. The ideal candidate will possess a master's degree and significant leadership experience, particularly in the higher education sector.

Qualifications

• Master’s degree required; professional certifications preferred.
• 10-12 years of leadership experience in marketing and communications.
• Experience in higher education is an asset.

Responsibilities

• Shape institutional strategy through marketing and communication initiatives.
• Drive marketing innovation across digital and social media platforms.
• Oversee recruitment aligned with academic strategy to increase enrollment.

Skills

Strategic thinking

Advanced communication

Analytical skills

Digital marketing

Change management

Education

Master’s degree in Marketing, Communications, Media, or Business Administration

Professional certifications (e.g., CIM, CMP, PMP, CSM)

Job description

Director Of Marketing Communication And Student Recruitment

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

Canadian University Dubai (CUD) is seeking an exceptional leader to serve as the Director of Marketing, Communication, and Student Recruitment. This executive-level position plays a critical role in shaping and executing the university's marketing vision to enhance brand awareness, student recruitment, and stakeholder engagement.

You will lead a unified portfolio overseeing marketing, strategic communications, and student recruitment. The role is key in advancing the university s strategic objectives, financial sustainability, and reputation, while championing CUD s core values and fostering cross-departmental collaboration.

Key Responsibilities

Strategic Leadership

• Shape CUD s institutional strategy through marketing, brand, and communication initiatives.
• Lead the development of the university's digital and customer experience strategies.
• Guide the creation of compelling, data-driven campaigns to enhance visibility and student engagement.
• Build organizational brand strategy and metrics to measure brand effectiveness.
• Develop and oversee integrated marketing and communication strategies across channels.
  
  

Job Description

Canadian University Dubai (CUD) is seeking an exceptional leader to serve as the Director of Marketing, Communication, and Student Recruitment. This executive-level position plays a critical role in shaping and executing the university's marketing vision to enhance brand awareness, student recruitment, and stakeholder engagement.

You will lead a unified portfolio overseeing marketing, strategic communications, and student recruitment. The role is key in advancing the university s strategic objectives, financial sustainability, and reputation, while championing CUD s core values and fostering cross-departmental collaboration.

Key Responsibilities

Strategic Leadership

• Shape CUD s institutional strategy through marketing, brand, and communication initiatives.
• Lead the development of the university's digital and customer experience strategies.
• Guide the creation of compelling, data-driven campaigns to enhance visibility and student engagement.
• Build organizational brand strategy and metrics to measure brand effectiveness.
• Develop and oversee integrated marketing and communication strategies across channels.
  
  

Operational Excellence

• Oversee internal and external communications, digital presence, media relations, and content strategy.
• Drive marketing innovation across digital, social media, paid media, and emerging platforms.
• Align recruitment with academic strategy to increase student applications and enrollment.
• Strengthen international recruitment through strategic partnerships and global outreach.
• Lead crisis communication and manage reputational risk proactively.
  
  

Team & Resource Management

• Manage cross-functional teams and ensure seamless operations between Marketing, Communication, and Recruitment.
• Develop department business plans and budgets, ensuring resource optimization.
• Mentor and coach team members to foster a high-performance and collaborative environment.
• Drive operational compliance with university policies and external regulations.
  
  

Required Qualifications

• Master s degree in Marketing, Communications, Media, or Business Administration.
• Professional certifications (e.g., CIM, CMP, PMP, CSM) are highly desirable.
• Minimum of 10 12 years of progressive leadership experience in marketing, communications, and branding.
• Experience in the higher education sector is a strong asset.
• Proven success in strategic marketing within complex, fast-paced organizations.
• Strong background in digital transformation, data-driven decision-making, and customer journey mapping.
  
  

Skills & Competencies

• Strategic thinking with a proven ability to align marketing to organizational goals.
• Advanced communication and storytelling skills; strong command of English (French/Arabic is a plus).
• Analytical and data-savvy with budget and market insight capabilities.
• Expertise in brand development, growth strategy, digital marketing, and stakeholder engagement.
• Change management, innovation, and inspirational leadership qualities.

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