Director of Marketing, Communication

Canadian University Dubai; Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

A leading academic institution in Dubai seeks a visionary Director of Marketing, Communications & Student Recruitment to shape its global reputation. You will spearhead marketing strategies, develop recruitment plans, and manage your team to achieve enrollment targets. This role promises a dynamic work environment and opportunities for professional growth.

Benefits

Dynamic work environment

Opportunities for professional development

Competitive compensation and benefits package

Qualifications

• 10-12 years in marketing/branding/PR; 3 years in higher-education recruitment.
• Proven track record of hitting enrollment targets.
• Full professional proficiency in English; Arabic or French is a plus.

Responsibilities

• Lead integrated marketing and communications strategies.
• Develop student recruitment plans aligned with targets.
• Manage the recruitment team and oversee outreach activities.

Skills

Analytic skills

Presentation skills

Negotiation skills

Stakeholder-management skills

Education

Master's in Marketing

Master's in Communications

Master's in Business Administration

Tools

CRM/SIS platforms (e.g., Salesforce, Slate, TargetX)

Job description

We're looking for a visionary Director of Marketing, Communications & Student Recruitment to lead our on-site
team in the heart of Dubai. If you're passionate about building powerful brands, driving strategic campaigns, and making a lasting impact on
an institution's global reputation, you might be the person we're looking for.

What you'll be doing

• This role is about more than just marketing-it's about shaping how the world sees Canadian University Dubai (CUD). You'll be:
• Lead integrated marketing, communications, branding and PR strategies across all channels.
• Develop and implement student
  recruitment plans aligned with enrollment targets and academic calendar.
• Partner with Admissions to design recruitment funnels,
  from lead generation to yield management.
• Oversee school-and-agent outreach: educational fairs, campus visits, info sessions and
  partner relationships.
• Create recruitment collateral (print, digital, video) tailored to diverse markets.
• Manage CRM/SIS
  tools to track inquiries, applications and conversion metrics.
• Set and monitor KPIs: inquiry volume, application rate, conversion
  rate, yield and retention.
• Supervise recruitment team: hiring, training, performance reviews and budget management.
• Represent CUD at local and
  international recruitment events; brief leadership on market trends.

You're probably a match if you have:

• Master's in Marketing, Communications, Business Administration or related field.
• 10-12 years in marketing/branding/PR with
  at least 3 years in higher-education recruitment.
• Proven record hitting enrollment targets and optimizing recruitment funnels.
• Hands-on experience with CRM/SIS platforms (e.g., Salesforce, Slate, TargetX).
• Established network with school counselors,
  education agents and community partners.
• Strong analytic skills: comfortable interpreting recruitment data and adjusting
  tactics.
• Excellent presentation, negotiation and stakeholder-management skills.
• Willingness to travel regionally for
  recruitment activities.
• Full professional proficiency in English; Arabic or French is advantageous.

About
us

Canadian University Dubai (CUD) is located in the heart of Dubai and offers a diverse, inclusive, and globally engaged
learning environment. With a strong academic reputation and a focus on innovation, CUD bridges Canadian excellence with UAE ambition. Our
community is driven by creativity, growth, and making a real-world impact-starting right here in the region and reaching far
beyond.

What we offer

• A dynamic and collaborative work environment in one of the world's most vibrant
  cities
• A chance to directly influence the growth and international standing of a top-tier academic institution
• Opportunities for professional development and career progression
• Competitive compensation and benefits package

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