Director of Marketing

ENNISMORE; Abu Dhabi; On-site; AED 520,000 - 900,000; Full time

Job summary

Rixos Marina Abu Dhabi is seeking a seasoned Chief Marketing Officer / Marketing Director to lead and elevate its luxury hospitality brand in Abu Dhabi. You will shape strategy, drive guest acquisition, and oversee a multi-channel marketing function.

The role requires at least 10+ years in marketing, luxury hospitality experience, leadership, and a track record in digital campaigns, brand positioning, and revenue growth.

Qualifications

• Bachelor-level education in marketing, business, communications or related field.
• MBA or equivalent is advantageous.
• Minimum 10 years marketing experience with leadership in luxury hospitality or service industries.
• Strong strategic, analytical and communication skills.

Responsibilities

• Lead and develop the overall marketing strategy in alignment with business goals.
• Oversee brand vision and positioning across channels to maintain a consistent identity.
• Drive integrated campaigns across digital, traditional and experiential channels.
• Lead digital transformation with SEO/SEM, social media, content, and email campaigns.
• Leverage market research and data analytics to identify growth opportunities.
• Collaborate with senior leadership, sales and revenue management to align marketing with ROI targets.
• Manage the marketing budget and resource allocation for maximum efficiency.
• Mentor and develop a high-performing marketing team.
• Present strategy updates and results to executives and stakeholders.
• Oversee PR strategies and partnerships to expand brand reach.
• Ensure sustainability principles are integrated into marketing initiatives.

Skills

Leadership

Strategic thinking

Digital marketing

Brand management

Analytics

Cross-functional collaboration

Brand positioning

Education

Bachelor's degree in Marketing

MBA preferred

Tools

SEO/SEM

Social media

CRM software

Analytics tools

Job description

Company Description

Rixos Marina Abu Dhabi is a luxurious hospitality establishment that seamlessly combines modern elegance with world-class amenities Nestled in the heart of Abu Dhabi our resort offers an unparalleled experience for both leisure and business travelers With a prime waterfront location Rixos Marina Abu Dhabi sets itself apart as a premier destination for those seeking a blend of sophistication comfort and personalized service

Key Features

• Stunning Waterfront Setting
• Luxurious Accommodations
• World-Class Dining
• State-of-the-Art Facilities
• Exceptional Service

Key Responsibilities

• Leadership amp Strategy Development Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals Manage the marketing department ensuring effective execution of all marketing initiatives and campaigns across digital traditional and experiential channels
• Brand Vision amp Positioning Oversee and refine the brand s positioning ensuring consistency and alignment with the company s mission values and target market Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints
• Integrated Marketing Campaigns Develop and implement integrated marketing campaigns to drive customer acquisition engagement and retention Ensure that all marketing campaigns are cohesive well-executed and deliver measurable results
• Digital Transformation Lead the digital marketing efforts ensuring a robust online presence through SEO SEM social media content marketing email campaigns and paid media Foster innovation in digital marketing practices and lead the company s digital transformation initiatives
• Market Research amp Insights Leverage market research data analytics and customer insights to stay ahead of industry trends understand audience needs and identify opportunities for growth and market penetration
• Cross-functional Collaboration Work closely with senior leadership sales and revenue management teams to align marketing efforts with revenue goals and business objectives Ensure strong communication and collaboration across departments
• Budget amp Resource Management Develop and manage the marketing budget ensuring cost-effective use of resources to maximize ROI Optimize resource allocation across all marketing initiatives
• Team Leadership amp Development Lead mentor and inspire a high-performing marketing team Promote a culture of creativity collaboration and innovation Provide guidance and professional development opportunities to team members
• Stakeholder Communication Serve as the primary point of contact for marketing-related matters presenting strategy updates and results to senior executives and stakeholders
• Performance Monitoring amp Reporting Track analyze and report on the performance of all marketing campaigns Provide actionable insights to continuously improve and optimize marketing efforts
• Public Relations amp Brand Partnerships Manage public relations strategies and work with key partners influencers and media outlets to expand brand reach and maintain a positive brand reputation
• Sustainability Integration Ensure that marketing initiatives align with the company s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies

Qualifications

• Education Bachelor s degree in Marketing Business Administration Communications or a related field MBA or equivalent advanced degree is highly preferred
• Experience Minimum of 10 years of marketing experience with at least 5 years in a leadership role preferably in the hospitality luxury or service industry
• Leadership Skills Strong leadership capabilities with experience managing large teams influencing cross-functional teams and driving organizational change
• Strategic Thinking Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns
• Digital Marketing Expertise Deep knowledge of digital marketing strategies including SEO SEM social media marketing content marketing and email marketing
• Creativity amp Innovation A forward-thinking innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement
• Analytical amp Data-Driven Strong analytical skills with the ability to interpret data measure campaign performance and make data-driven decisions
• Excellent Communication Superior verbal and written communication skills capable of articulating marketing strategies and results to senior leadership and external partners
• Budget amp Resource Management Experience in managing substantial marketing budgets and resources with a track record of maximizing ROI