Director of Event Sales

Wynn Al Marjan Island; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A prestigious resort is seeking a Director of Event Sales to oversee event management, drive strategic sales, and enhance client engagement. The candidate will manage a dedicated team, ensuring operational excellence while securing new client business and developing marketing strategies. This position demands a seasoned professional with extensive experience in hotel sales, leadership, and event planning.

Qualifications

• Minimum of 10 years related experience.
• At least 5 years in hotel sales.
• Strong leadership skills to monitor and guide team performance.

Responsibilities

• Drive strategic sales alignment across Meetings & Events.
• Actively secure new event business and maintain client relationships.
• Oversee team performance and hiring/retention of talent.

Skills

Leadership

Communication

Analytical

Organizational

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Hotel and Restaurant Management

Tools

Delphi

MS Office

Job description

General Purpose

Reporting directly to the Vice President of Sales, the Director of Event Sales is accountable for the department strategic vision in leading and managing Weddings, Social Events, Incentives and Meetings business. This includes driving business development, maintaining high service standards, and ensuring operational excellence. The position is responsible for booking and prospecting event business, managing internal processes and team performance, and overseeing strategic planning and reporting. Additionally, the role acts as a key liaison in client engagement and assumes leadership responsibilities for the department

Essential Duties

• Driving strategic sales alignment across Meetings & Events to align on sales strategies and oversee event and meeting business. Ensure coordination between sales and event services for optimal performance
• Booking and Prospecting Actively secures new event business and maintains client relationships. Represents the company at industry events, workshops and exhibitions to generate leads and build brand presence
• Standards and Procedures Develops and enforces operational standards, policies, and customer service protocols. Ensures consistent use of systems and adherence to best practices
• Contract and Booking Oversight Reviews contracts and booking files to ensure accuracy and profitability. Supports quality control and strategic evaluation of business performance. Coordinate with the Revenue Management Team on group business analysis, evaluation and displacement
• Employee Management - Hiring and Retention Oversees team performance, training, and HR-related matters in collaboration with the SVP. Handles reviews, attendance, and disciplinary actions. Take responsibility for hiring and retaining top talent within the department. This involves creating opportunities for growth and development for employees, ensuring a motivated and high-performing team
• Forecasting and Planning Contributes to sales forecasting, business planning, and budget management. Helps to shape quarterly action plans and travel schedules.
• Rate Strategy Analyze and implement tactical rate strategies to maximize ADR and resort occupancy. Ensure the resort's offerings are competitively priced and attractive to potential Clients’ events
• Marketing Collaboration Collaborating with the marketing team to promote events and increase sales. This includes generating reports on sales performance and recommending improvements
• Project and Report Management Leads special projects and prepares business reviews as requested by leadership. Ensures timely and accurate reporting of sales activities.
• Meeting Leadership Participates in and leads meetings to align teams and communicate goals. Ensures follow-through on meeting outcomes and initiatives
• Assumes full leadership responsibilities. Make executive decisions to maintain continuity and drive results
• Wedding Sales Keeps up with wedding industry trends to ensure pricing and service offerings remain competitive. Books weddings in coordination with Wedding Planners, handling contracts, billing, deposits, and prepayments
  
  

Qualifications

• Bachelor’s degree required in Business Administration, Marketing, Hotel and Restaurant Management
• A minimum of 10 years related experience is required
• Requires a minimum of 5 years’ experience in hotel sales
• Proficiency with Delphi, MS Office and hotel operating systems
• Requires strong communication, analytical and organizational skills
• Strong leadership skills to monitor team performance and guide the Event Sales Team
• Ability to develop and implement strategic plans