Director of Digital Media

Course; Abu Dhabi Emirate; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading digital media firm in Abu Dhabi Emirate is seeking a Director of Digital Media to lead the strategy and growth of its digital platforms. The role requires extensive experience in digital media, social media strategy, and team leadership. The ideal candidate will have over 12 years of experience, including 5 years in a senior position. This role offers a full-time contract with significant growth opportunities.

Qualifications

• 12–15+ years of experience in digital media or digital product management.
• At least 5 years in a senior leadership role.
• Fluency in English required; Arabic is an advantage.

Responsibilities

• Develop and execute a comprehensive digital media strategy.
• Oversee social media channels and ensure brand messaging.
• Lead the development and optimization of digital products.

Skills

Social media strategy

Digital product management

Analytics

Team leadership

Creative problem-solving

Education

Bachelor’s degree in Marketing, Digital Media, Communications or related field

Master’s preferred

Job description

Course Abu Dhabi Emirate, United Arab Emirates

Director of Digital Media

Course Abu Dhabi Emirate, United Arab Emirates

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The Digital Media Director will lead the strategy, execution, and growth of all digital platforms and products. This includes social media, web, mobile applications, and emerging digital channels. The role requires a deep understanding of audience engagement, digital product management, content strategy, and performance analytics to drive measurable impact and brand growth.

Key Responsibilities

• Develop and execute a comprehensive digital media strategy that aligns with organizational goals.
• Oversee social media channels, ensuring consistent brand messaging, engagement, and growth across platforms.
• Lead the development, launch, and optimization of digital products including websites, mobile apps, and interactive platforms.
• Utilize data analytics, social listening, and audience insights to inform digital campaigns and product improvements.
• Manage a team of digital specialists, content creators, and social media managers.
• Collaborate with cross-functional teams including marketing, communications, and creative to deliver integrated campaigns.
• Monitor digital trends, emerging platforms, and new technologies to maintain a competitive edge.
• Ensure compliance with legal, regulatory, and accessibility standards in all digital initiatives.
• Track KPIs, prepare performance reports, and optimize strategies to achieve ROI targets.

Qualifications & Experience

Bachelor’s degree in Marketing, Digital Media, Communications, or related field (Master’s preferred).

12–15+ years of experience in digital media, social media, or digital product management, with at least 5 years in a senior leadership role.

Strong expertise in social media strategy, digital product lifecycle management, UX / UI principles, and analytics.

Proven experience managing high-performing teams and multiple digital platforms.

Strong understanding of audience segmentation, digital trends, and online engagement strategies.

Fluency in English required; Arabic is an advantage.

Data analytics & performance measurement

UX / UI and digital user experience

Team leadership & collaboration

Creative problem-solving & innovation

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Design, Advertising, and Public Relations

Industries

Government Administration and Government Relations Services

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