Director of Digital Marketing (AI Tools)

Michael Page; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading luxury brand in the UAE is seeking a Senior Digital Marketing Strategist to spearhead innovative and data-driven marketing initiatives. The role focuses on leveraging AI tools, optimizing digital campaigns, and enhancing brand visibility across digital platforms. Ideal candidates will have extensive experience in luxury markets and a strong portfolio in campaign development.

Benefits

Exceptional role with a high profile brand in the GCC

Strong tax-free salary and benefits package

Qualifications

• 10+ years of progressive experience in digital marketing, especially in luxury.
• Proven experience in applying and developing AI within marketing functions.
• Strong leadership and team management skills, with a track record of driving high performance.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Oversee planning and execution of digital media strategies including SEO/SEM.
• Analyse and report on the effectiveness of all digital marketing campaigns.

Skills

digital marketing

data driven

AI

SEO/SEM

display advertising

social media marketing

email marketing

CRM

data

Education

Bachelor's degree

Master's degree

Job description

In this pivotal role, you'll be instrumental in shaping innovative, data-driven digital marketing strategies to elevate brand presence, boost customer engagement, and drive lead generation across all digital channels. With a strong focus on leveraging AI tools to predict consumer behaviour and improve marketing efficiency.

Client Details

One of the UAE's most prominent luxury brands, catering to the ultra wealthy.

Description


Develop and execute comprehensive digital marketing strategies to enhance brand visibility, foster engagement, and drive lead generation across all digital platforms.Leverage advanced AI tools and technologies to optimise digital campaigns, automate marketing work-flows, and deliver tailored customer experiences.Oversee the planning and execution of digital media strategies, including SEO/SEM, display advertising, social media marketing, and email marketing.Collaborate with external agencies and internal creative teams to develop high-impact digital campaigns that reflect the brand's luxury positioning.Lead the strategy and optimisation of digital platforms, including website development, UX/UI design, and content management, ensuring a best-in-class digital experience.Ensure seamless integration of digital platforms, CRM, data analytics tools, and emerging technologies.Analyse and report on the effectiveness of all digital marketing campaigns, utilising insights to drive continuous improvement and optimise strategies based on data.




Profile


Bachelor's degree and Master's degree or relevant certifications (e.g., Google Analytics, AI) is a plus.10+ years of progressive experience in digital marketing, with a strong preference for backgrounds in luxury, or high-end consumer goods.Proven experience in applying and developing AI within marketing functions.Demonstrated expertise in all facets of digital marketing, including performance marketing, content strategy, and digital media.Profound experience in creative campaign development and agency management.Technical proficiency with a range of digital tools and platforms, including analytics, CRM, and marketing automation systems.Strong leadership and team management skills, with a track record of driving high performance.




Job Offer
Exceptional role with a high profile brand in the GCCStrong (tax free) salary and benefits package

Skills

digital marketing, data driven, AI, SEO/SEM, display advertising, social media marketing, email marketing, CRM, data