Director of Digital Marketing

Client of Michael Page; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading company in the luxury sector is seeking a talented Digital Marketing Manager to drive their digital strategies and campaign execution. The ideal candidate will have extensive experience in digital marketing, particularly in high-end consumer goods. Responsibilities include leveraging advanced AI tools, managing successful campaigns across various digital platforms, and leading a high-performance team. If you have a strong background in performance marketing and a passion for luxury brands, this role presents a unique opportunity to make a significant impact.

Qualifications

• 10+ years of progressive experience in digital marketing.
• Proven experience in AI application within marketing.
• Technical proficiency with various digital tools.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Oversee performance marketing and content strategy.
• Lead and manage creative campaign development.

Skills

Digital Marketing

SEO/SEM

Performance Marketing

Content Strategy

Team Management

Education

Bachelor's degree

Master's degree

Google Analytics Certification

Tools

CRM Systems

Marketing Automation Tools

Analytics Tools

Job description

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility, foster engagement, and drive lead generation across all digital platforms.
• Leverage advanced AI tools and technologies to optimise digital campaigns, automate marketing work-flows, and deliver tailored customer experiences.
• Oversee the planning and execution of digital media strategies, including SEO/SEM, display advertising, social media marketing, and email marketing.
• Collaborate with external agencies and internal creative teams to develop high-impact digital campaigns that reflect the brand's luxury positioning.
• Lead the strategy and optimisation of digital platforms, including website development, UX/UI design, and content management, ensuring a best-in-class digital experience.
• Ensure seamless integration of digital platforms, CRM, data analytics tools, and emerging technologies.
• Analyse and report on the effectiveness of all digital marketing campaigns, utilising insights to drive continuous improvement and optimise strategies based on data.

The Successful Applicant

• Bachelor's degree and Master's degree or relevant certifications (e.g., Google Analytics, AI) is a plus.
• 10+ years of progressive experience in digital marketing, with a strong preference for backgrounds in luxury, or high-end consumer goods.
• Proven experience in applying and developing AI within marketing functions.
• Demonstrated expertise in all facets of digital marketing, including performance marketing, content strategy, and digital media.
• Profound experience in creative campaign development and agency management.
• Technical proficiency with a range of digital tools and platforms, including analytics, CRM, and marketing automation systems.
• Strong leadership and team management skills, with a track record of driving high performance.

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