Director, Marketing – Luxury Openings & Special Projects

One&Only Resorts; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

One&Only The Palm in Dubai seeks a senior marketing leader for a four‑month assignment to drive new openings and the next chapter of the resort’s brand story. The Director, Marketing – Special Projects will coordinate cross‑functional teams, translate strategy into launch plans, and ensure premium guest experiences align with One&Only standards.

This hands‑on role requires luxury hospitality expertise, strong project management, and the ability to lead with pace and clarity across internal and

Qualifications

• Senior marketing professional with luxury hospitality or premium brands experience.
• Proven track record delivering openings or major campaigns.
• Excellent project management and collaboration with chefs, agencies and leaders.
• Strong storytelling, brand positioning and consumer insights.

Responsibilities

• Lead and coordinate marketing workstreams for upcoming openings with clear launch plans.
• Develop overarching narrative and ensure openings form a cohesive resort story.
• Create pre-opening, launch and post-launch marketing plans to build anticipation.
• Coordinate campaigns, events, media opportunities and influencer engagement.
• Work with culinary, F&B and ops to translate concepts into guest stories.
• Oversee events, activations and post-event amplification.
• Provide updates to senior leadership on progress, risks and next steps.

Skills

Director-level marketing

Luxury hospitality

Launch strategy

Cross-functional leadership

CRM & paid media

Event planning

Agency management

Content storytelling

Job description

One&Only The Palm in Dubai seeks a senior marketing leader for a four‑month assignment to drive new openings and the next chapter of the resort’s brand story. The Director, Marketing – Special Projects will coordinate cross‑functional teams, translate strategy into launch plans, and ensure premium guest experiences align with One&Only standards.

This hands‑on role requires luxury hospitality expertise, strong project management, and the ability to lead with pace and clarity across internal and