Director, Marketing & Communications

AccorHotel; United Arab Emirates; On-site; AED 90,000 - 130,000; Full time

Job summary

Accor in the United Arab Emirates seeks an experienced Marketing & Public Relations leader for a luxury hotel. You will oversee all marketing and PR activity, ensuring brand standards and strong media exposure across the GCC.

Develop communications strategies, coordinate campaigns with Sales, Spa, F&B, and partners, manage agency resources, and report ROI to the Dubai regional office.

Qualifications

• Prior experience in luxury hotel or luxury hospitality is mandatory.
• 5–8 years in marketing/communications, preferably in a hotel.
• Excellent English written and verbal communication skills.
• Proficiency in Word, Excel, and database management software.
• Organized, detail-oriented, professional and a self-motivated team player.
• Ability to work under pressure and manage stakeholder expectations.

Responsibilities

• Manage all activity within the marketing and public relations department.
• Serve as the hotel’s primary brand ambassador and ensure brand guidelines.
• Develop and execute marketing, PR campaigns with Sales, Spa, F&B to grow profit and brand exposure.
• Plan media events, produce press materials, and coordinate promos.
• Liaise with regional and corporate offices on projects and ROI reporting.
• Collaborate with digital marketing to create compelling content.

Skills

English communication

Organizational skills

Interpersonal skills

Arabic language (asset)

Education

University education preferred

Tools

Word

Excel

Database management software

Job description

Описание:

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality. Take the opportunity to become a Heartist, and let your heart guide you in this world where life beats faster.

Задачи:

Manage all activity within the marketing and public relations department, ensuring all brand standards are followed. Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed. Develop the hotel’s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure. This includes but is not limited to the following: Hotel photography Creative direction for advertisements PR pitch calendars and tactical activities Development and dissemination of media releases/minimum 2 per month Guest and sales collateral pieces Build brand partnerships and generate consumer event activations at the property level. Plan and execute 6 - 8 media events per year, ranging from restaurant launches, packages, media familiarization trips, etc... Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on. Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail. Develop promotional materials, which including printed collaterals Liaise with the regional and corporate office on projects to support FRHI initiatives. Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications. Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate. Manage PR and marketing agency resources for ad hoc projects and campaigns. Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media. Work with digital marketing to develop compelling consumer and media content. Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.

Требования:

Prior experience within a luxury hotel or luxury hospitality environment is a mandatory requirement for this position Minimum 5 - 8 years of experience in marketing/communications, preferably in a hotel environment. Excellent English written and verbal communication skills required. Proficiency in Word, Excel, and Database management software. The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills. Must be able to work well under pressure and manage stakeholder expectations of from each property. University education preferred. Experience with/contacts within GCC media marketplace are an asset. Arabic language and written skills is an asset. Marketing and PR agency experience is an asset.