Director, Field Marketing EMEA

Diligent Corporation; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

Diligent Corporation is seeking a Director of Field Marketing for MEA and Mainland Europe in Dubai. This role will coordinate Diligent's marketing strategy primarily focused on the UAE and KSA, leading marketing programs to promote market awareness and pipeline.

The ideal candidate has 10+ years of experience, strong digital marketing skills, and experience with MarTech platforms. The position follows a hybrid work model and requires a strategic leader to manage all marketing activities.

Qualifications

• 10+ years managing managers and teams.
• Extensive experience in digital marketing roles.
• Experience utilizing marketing automation and CRM platforms.
• Strong project management, communication, and collaboration skills.

Responsibilities

• Run the MEA Pod GTM model to drive sales plays.
• Build pipeline and generate marketing-qualified leads.
• Lead the Mainland Europe Field Marketing team.
• Optimize lead performance through automation and ABM processes.
• Establish closed-loop analytics with Marketing and Sales.
• Track campaign ROI and influence marketing spend.

Skills

Team management

Digital marketing

SEO

SEM

ABM

Project management

Data analysis

Communication

Collaboration

Tools

Marketo

Salesforce

Job description

Position Overview

Director – Field Marketing MEA / Mainland Europe. Responsible for the coordination and execution of the Diligent marketing strategy across key Middle East markets, with a primary focus on UAE and KSA.

The role will lead integrated field‑led marketing programs that support the launch and ongoing promotion of Diligent in the UAE and drive awareness and pipeline around the establishment of a new office and private cloud data center in KSA.

They will work closely with Product Marketing, Digital Marketing, Marketing Operations, Sales Development, Account & Regional Sales Leadership, Customer Success and Partner/Channel teams to build coordinated, optimized campaigns aligned to GTM priorities for the Middle East.

The Director will generate inbound demand and regional pipeline by optimizing Diligent’s presence across regional web properties, events, executive programs, content marketing, SEO, SEM and ABM programs tailored to governance leaders, public sector organizations, financial institutions and large enterprises.

They will build and operate the infrastructure for leads reporting and analytics using platforms such as Marketo and Salesforce and lead a team of 4 FTE.

Key Responsibilities

• Run the MEA Pod GTM model aligning with Sales BDRs/BUs to drive effective sales plays.
• Build pipeline across new logos and expansion of existing accounts, generating marketing-qualified leads by building connected customer journeys through the buying cycle via multi‑channel online and offline programs.
• Lead the Mainland Europe Field Marketing team to drive activity through the Pod GTM model and support marketing plans to meet pipeline and booking goals.
• Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes.
• Establish closed-loop analytics and work with Marketing, Sales and Customer Success teams to understand how marketing activity drives conversions and delivers value.
• Lead campaign reporting to analyze performance and optimize as necessary.
• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, media performance, landing page and email best practices.
• Work with the Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research.
• Track campaign ROI and influence the allocation of marketing spend based on past performance.

Required Experience / Skills

• 10+ years managing managers and teams.
• Extensive experience in digital marketing roles (SEO, SEM, ABM and best practices).
• Experience utilizing modern MarTech platforms such as Marketing Automation (e.g., Marketo) and CRM (e.g., Salesforce).
• Experience building ABM strategies and campaigns.
• Strong project‑management, communication and collaboration skills.
• Ability to analyze data and make data‑driven decisions.

Employment Conditions

This role follows a hybrid work model. If located within commuting distance to a Diligent office, the employee is expected to work onsite at least 50% of the time.

EEO Statement

Diligent is a drug‑free workplace and a proud equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical or mental disability, age, military status, protected veteran status, marital status, domestic partnership, civil union, gender identity or expression, medical condition, genetic information or sexual orientation. We provide reasonable accommodations for qualified individuals with disabilities and disabled veterans. For more information on our EEO policy, please visit our website.