Director – Entertainment Marketing

Wynn Al Marjan Island; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A luxury resort in UAE is seeking a Director of Entertainment Marketing to lead its marketing team. You will develop comprehensive marketing strategies to promote theatre productions, shape brand identity, and ensure collaboration across teams. The ideal candidate has over 8 years in live entertainment marketing, proven leadership skills, and a passion for the arts. An attractive salary and benefits await the successful applicant.

Benefits

Attractive salary

Excellent leave policy

Healthcare package

Life insurance

Incentive programs

Qualifications

• Over 8 years of experience in marketing roles within performing arts or live entertainment.
• Experience in liaising and communicating with cross-functional teams.
• Demonstrated success in revenue growth through ticket sales and subscriptions.

Responsibilities

• Develop and execute a comprehensive marketing plan.
• Shape visual identity and tone of voice for productions.
• Collaborate with digital team on advertising and CRM.
• Monitor campaign performance and optimize strategies.

Skills

Marketing strategy development

Brand management

Content creation

Digital marketing

Analytics & reporting

Team leadership

Cross-functional collaboration

Excellent communication skills

Tools

Ticketing solutions (e.g. Ticketmaster)

Job description

About Wynn Al Marjan Island

On schedule to open in the United Arab Emirates in early 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theater, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

About The Position

Wynn Al Marjan Island is currently seeking Director Entertainment Marketing to join the resort’s Marketing team.

The Primary Duties And Responsibilities Of This Role Are

• Marketing Strategy: Develop and execute a comprehensive, multi-channel marketing plan (digital, print, PR, OOH, partnerships) to promote the theatre show pre-launch and throughout the run to drive cultural conversations across UAE and the hospitality industry
• Brand Management: Shape and maintain the visual identity and tone of voice for the production across all platforms, ensuring all marketing activities reflect the brand values and elevated guest experience
• Content Creation: Work with social and creative teams to drive compelling storytelling and content strategy for trailers, behind-the-scenes footage, cast features, and fan engagement assets
• Digital Marketing: Collaborate with the digital team on paid advertising, SEO/SEM, email marketing, CRM and website content to develop exclusive offers
• Guest Touchpoints: Ensure consistent messaging, including website, apps, F&B ordering systems, and pre-show communications
• Analytics & Reporting: Monitor campaign performance using data tools and adapt strategies to optimize ROI and ticket sales, as well as measuring success through the brand’s ability to spark conversation and build guest affinity
• Team Leadership: Lead, mentor, and inspire the team, ensuring continuous development and performance optimization
• Team Collaboration: Work with artistic and executive leadership to align initiatives and campaigns with broader marketing and commercial objectives
  
  

About You

The ideal candidate for this position will have the following experience and qualifications

• Over 8 years of experience in marketing roles within performing arts or live entertainment
• Experience in liaison and communication with cross-functional teams including digital, PR, F&B, sales and box office
• Creative thinker with a sharp eye for brand aesthetic, igniting cultural conversations and resonating with discerning audiences
• Proficient in leading ticketing solutions e.g. Ticketmaster or ticketing equivalent
• Demonstrated success in revenue growth through ticket sales and subscriptions
• Exceptional written and verbal communication skills
• Proven leadership abilities, capable of inspiring and managing teams effectively
• Passion for the arts, culture, and live performance
• Experience launching new theatrical or touring productions is a plus
  
  

About Wynn Al Marjan Island’s Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as life insurance, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.