Digitial Marketing & Social Media Specialist

RAK Digital Assets Oasis; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the digital sector seeks a Digital Marketing Manager to develop and implement innovative multi-channel campaigns. You will manage customer relationships, analyze performance metrics, and grow our social media presence. Ideal candidates have a Bachelor's degree in marketing and 4+ years of experience, along with strong analytical and communication skills.

Qualifications

• 4+ years of experience in digital marketing and social media management.
• Proficiency in marketing tools and platforms.
• Strong analytical and communication skills.

Responsibilities

• Develop and implement multi-channel digital marketing campaigns.
• Create engaging content for email marketing and social media.
• Analyze campaign performance and provide insights for optimization.

Skills

Analytical Skills

Communication

Creativity

Relationship Building

Education

Bachelor’s degree in Marketing, Digital Marketing, or Communications

Tools

Mailchimp

HubSpot

Salesforce

Hootsuite

Buffer

Job description

Responsibilities

• Develop and implement multi-channel digital marketing campaigns, including paid advertising, email marketing (EDM), and customer relationship management (CRM).
• Create engaging content for email marketing campaigns, newsletters, and customer communications.
• Conduct campaign performance analysis using analytics tools to provide insights and recommendations for optimization.
• Monitor and manage CRM system to track customer interactions, segment audiences, and personalize communications.
• Stay updated on industry trends and best practices in digital marketing, email marketing, and CRM.
• Manage and grow our social media presence across platforms such as Instagram, LinkedIn, Twitter, TikTok, and Telegram.
• Develop and execute social media content calendars, including writing engaging copy and creating compelling visuals.
• Monitor social media channels for engagement opportunities, respond to comments, and engage with followers.
• Identify and recruit Key Opinion Leaders (KOLs) to promote our brand and products/services.
• Build and maintain relationships with KOLs, including negotiating partnerships and managing collaborations.
• Analyze social media performance metrics and provide regular reports and insights to inform strategy.

Requirement

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
• 4+ years of combined experience in digital marketing and social media management.
• Proficiency in digital marketing tools and platforms, including email marketing software (e.g., Mailchimp, HubSpot), CRM systems (e.g., Salesforce, HubSpot CRM), and social media management tools (e.g., Hootsuite, Buffer).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication, interpersonal, and relationship-building skills.
• Creative mindset with the ability to develop engaging content and innovative strategies.