Digital Transformation Lead

Deem Finance; Dubai; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading finance company in Dubai seeks a Digital Transformation Lead to shape its digital vision across various business units. This pivotal role involves driving innovative digital initiatives and ensuring cross-functional collaboration to enhance customer experiences. The ideal candidate will possess extensive experience in digital transformation, a strong understanding of consumer finance products, and the ability to lead complex change initiatives.

Qualifications

• 10–15 years in banking or digital transformation, with 5 years in leadership.
• Experience leading transformation programs in consumer finance.
• Strong negotiation and budgeting skills.

Responsibilities

• Define and own the digitalization roadmap aligned with strategic goals.
• Collaborate with cross-functional teams to ensure alignment on projects.
• Track KPIs for initiatives impacting revenue and customer satisfaction.

Skills

Digital ecosystems understanding

Agile methodology

Vendor management

Excellent communication skills

Problem-solving

Data literacy

Stakeholder management

Adaptability

Education

Bachelor’s Degree in Business Administration

Master’s Degree (MBA or MSc in Digital Transformation)

Tools

APIs

Cloud services

Low-code platforms

RPA

Digital identity verification

Job description

Job Overview

The Digital Transformation Lead is responsible for shaping and executing the company’s overarching digital vision across all business units. This role acts as the key driver of digital evolution within the organization—translating emerging technologies, market trends, and internal opportunities into actionable strategies. They will bring innovative digital ideas to life by aligning stakeholders across Product, Marketing, Operations, IT, Customer Experience, and Risk to implement impactful digital initiatives that improve efficiency, drive revenue, and elevate the customer experience.

Job Responsibilities

Digital Vision & Strategy

• Define and own the company’s digitalization roadmap in line with strategic business goals.
• Analyze global trends, competitor moves, fintech models, and regulatory shifts to advise what suits the company's current and future state.
• Act as the central voice for digital transformation within the organization.

Planning & Implementation

• Convert the digital roadmap into executable initiatives with clear milestones, budgets, and ownership.
• Prioritize and implement projects that directly impact loan and credit card customer journeys—focusing on digital origination, onboarding, self-service, and automation.

Cross-Functional Collaboration

• Work closely with heads of Product, Marketing, Customer Experience, IT, and Operations to ensure end-to-end alignment on digital delivery.
• Champion a customer-first, digitally-enabled mindset across the company.
• Build digital fluency among internal stakeholders to support successful transformation adoption.

Innovation & Technology Enablement

• Identify and propose adoption of technologies such as APIs, AI/ML, RPA, low-code platforms, digital identity verification, and cloud services.
• Collaborate with IT on technical feasibility, implementation plans, and vendor evaluation.
• Test and pilot new tools or systems to improve digital services and back-office automation.

Change Management & Culture

• Lead change initiatives to shift the organizational culture towards agility and innovation.
• Design internal communication and training plans to promote awareness and buy-in of digital programs.

Performance & Governance

• Define and track KPIs for each initiative—impact on revenue, cost, process efficiency, customer adoption, and satisfaction.
• Establish governance for digital risk, regulatory compliance, data security, and vendor management

Work Experience

Work Experience

• 10–15 years in banking, digital transformation, or consulting, with at least 5 years in a senior leadership role
• Proven experience leading cross-functional transformation programs
• Strong understanding of digital products in consumer finance (credit cards, loans, digital servicing)

Education

• Bachelor’s Degree in Business Administration, Computer Science, Engineering, or related field
• Master’s Degree (MBA or MSc in Digital Transformation, Innovation, or Technology) preferred

Skills/Behavioral Attributes

• Deep understanding of digital ecosystems: APIs, cloud, low-code tools, RPA, cybersecurity
• Experience with agile methodology, design thinking, and digital customer journey mapping
• Strong data literacy and ability to evaluate technology ROI
• Excellent vendor management, budgeting, and delivery oversight skills
• Influential leadership and stakeholder management
• Strong problem-solving and decision-making abilities
• High adaptability and a proactive, forward-thinking mindset
• Excellent communication and presentation skills